Brooklyn Nets Logo: Swagger Can't Hide Ugly Mess Behind Scenes

Gabe Zaldivar@gabezalPop Culture Lead WriterMay 1, 2012

Photo Credit: ESPN
Photo Credit: ESPN

Damn, the Brooklyn Nets look good, just as long as you don't take a peek behind the curtain, making the smoking fumes of disaster quite visible. 

The Brooklyn Nets unveiled their new logo and apparel earlier this week. It wasn't exactly a look-over-here-and-not-there moment, but it might as well have been.  

Let's just say I love the Nets' swagger far more than I like their chances of improving on their wins. This is going to be a hard summer for Brooklyn, and there is nothing a Jay-Z-inspired logo can do about it. 

I hate to be the booger in the pasta salad, but let's be real. 

Deron Williams is closer to gone than staying, and the Nets are in the lottery for a reason. They lack depth and star power, and there is little hope that it can all be addressed in free agency. 

Photo Credit: Nets
Photo Credit: Nets

As ESPN reports, part-owner Jay-Z played a big part in the design of the logo. 

The Brooklyn Nets logos are another step we've made to usher the organization into a new era. The boldness of the designs demonstrate the confidence we have in our new direction. Along with our move to Brooklyn and a state-of-the-art arena, the new colors and logos are examples of our commitment to update and refine all aspects of the team.

I can get on board with the team and their willingness to forge new ground. I have no doubt that owner Mikhail Prokhorov wants to win, and he wants to do it now. 

NEWARK, NJ - APRIL 10:  Deron Williams #8 of the New Jersey Nets brings the ball up court in the second half against the Philadelphia 76ers at Prudential Center on April 10, 2012 in Newark, New Jersey.  NOTE TO USER: User expressly acknowledges and agrees
Chris Chambers/Getty Images

But, wanting to win is a far cry from forming a winner with great signings and brilliant trades. The Nets tried to pull off a coup for Dwight Howard, but that deal went south and it took the season with it. reports that general manager Bill King is optimistic that Deron Williams will eventually stay with the franchise, but that will not stop the star from testing the market. 

The Nets ended the season 22-44, and were 24th in the league in scoring and 22nd in assists, and that's with the help of one of the best point guards in the league. 

There is still a very real possibility that the Nets lose Williams in the summer and they begin anew without a face to flaunt for the fans. 

They will have a great pick in the lottery, but that will not translate to wins for a couple of seasons. 

It's a new day in Brooklyn, and I am excited for the future, but it has to be the distant one we are ecstatic about. 

Because the near future is bleak, despite a very cool logo and threads.