The battle against online piracy has been going on for years, and UFC president Dana White doesn't plan on backing down anytime soon.
In an interview with MMAWeekly, White blasted "criminals" who attempt to watch UFC product for free:
We try to do as much as we can for the fans, and then you got these guys out there who think it's okay to steal our sh*t on the Internet. F**k you. It's not okay, and yes, I'm coming after you, and yes, we will f**king sue you.
In a world of ever-evolving technology, people have been given access to more and more information. The Internet and its continued evolution have completely changed the way we view technology.
People believe everything on the Internet is free, and companies have been fighting for years against those attempting to extract free content:
There's this whole generation out there that grew up getting free sh*t on the Internet, so they think everything on the Internet should be free. It ain't how it f**king works, man. The music industry was single-handedly destroyed by the Internet. The Internet destroyed the music business. They'll tell you that. It's a fact.
You go from having all these music outlets—I mean it's not too long ago guys. I mean, what was it? Five years ago? If you wanted to listen to it, you'd have to go buy the CD. The iPad and all these "I" things have only been out for a little while. So, when you think about, all these stores existed throughout the country where you would go and you would buy their CD and all this other sh*t. Now you're buying songs for 99 cents? Woo-hoo! That's not good.
Whether it's music, movies or sports, people make a living based off the revenue from consumers.
There isn't some magical pot at the end of the rainbow paying UFC fighters. The UFC has grown into the mainstream stage for MMA because of the fans, and at the end of the day, the fans are the ones paying fighters to make the sacrifices and step into the cage:
The same f**king guys that are saying, 'Why would you sue the fans?' are the same guys going, 'You should pay the fighters more.' How the f**k do you think this thing works? You know what I mean? You think the Fertittas just pull all of the money out of their f**king bank and pay everybody? No, this is a real business.