Transfer Deadline Day's Biggest Winners and Losers
Another transfer window deadline has come and gone, and we here at Bleacher Report have been refreshing our Twitters and separating the studs from the duds so you don't have to. There have been some twist endings, some surprise power players, more cash being flashed than any of us will see in our lifetime and a whole lot of drama.
Here's our recap of some of the biggest winners and losers of the day.
Winner: Liverpool
1 of 18After some key summer signings have proven their worth on the pitch (Jose Enrique, Stewart Downing, Charlie Adam and Jordan Henderson), King Kenny and his merry men took the transfer window opportunity to get rid of some well-paid flops.
Great-hope-turned-inconsistent-disappointment Joe Cole moves to Ligue 1 champions Lille, Christian Poulsen is off to Évian and David N’Gog—who probably wasn’t really as bad as he seemed last season but whose importance is certainly downplayed with the likes of Carroll and Suárez—goes to Bolton, where he’ll likely have more of an impact.
But it wasn’t all about purges for the Reds; while moves for former players Craig Bellamy and Yossi Benayoun were the talk of deadline day, let’s not forget their signing of "Little Lugano," promising 20-year-old defender Sebastián Coates.
Benayoun, Schmenayoun.
Winner: Queens Park Rangers
2 of 18The recent Premiership additions have been all over the deadline-day headlines, bringing in some rising names—Armand Traoré, Joey Barton, Shaun Wright-Phillips—and putting in a bunch of smart, if not a little bold, bids.
Even if not every move the Hoops made was successful (Bassong, Bellamy), deadline day established them as a side with appeal, unafraid to take signing risks and a potential force to be reckoned with.
Winner: Yossi Benayoun
3 of 18Lille! Tottenham! Liverpool! Arsenal!
It seems everyone wanted a piece of the Chelsea midfielder. It must be nice to have options. For a player to have this many bids at this point in his career is a testament to Benayoun’s skill and credibility.
Winner: Sam Allardyce
4 of 18After a rough season which sent his side to the Championship, West Ham manager Sam Allardyce is looking to bounce back.
Winner: Suleyman Kerimov
5 of 18Winner: Per Mertesacker
6 of 18Winner: Rupert Murdoch
7 of 18Regardless of how you feel about the scandalized Aussie media giant, transfer deadline day is a major traffic and viewership day for Sky Sports.
For all the castigation following the News of the World phone-hacking scandal, a whole lot of people still rely on Sky for their deadline-day news, which means a whole lot of cash money from advertisers.









