WWE: Why the WWE Needs to Create More Long-Term Feuds

Recently, the WWE has been on a bit of a hot streak.

With the recent CM Punk angle captivating the WWE Universe, the WWE has provoked interest from wrestling fans that haven't been seen in years, maybe not since the Attitude Era.

Most of this has to do with the "reality" that is the angle and how CM Punk is voicing what most wrestling fans have felt for years about the WWE product as a wrestling company.

His recent promos on Raw garnered a lot of attention not only from the wrestling universe, but media outlets such as TMZ.

For the WWE to garner that kind of attention from major media outlets is kind of a big deal.

This brings me to my major point.

Yes, the angle is mostly receiving praise due to its realistic undertones. But it's also an angle that is good because of this reason: it has the potential to be a long-term feud.

Ten years have gone by since the Atittude Era ended, and the WWE has constantly overstocked on PPV's on an annual basis to the point where most feuds these days are lucky to make it past one or two months.

What makes wrestling great are not only the characters, but the feuds that take place within it.

Without memorable feuds, you can't have a memorable product.

On the Smackdown side of things, they're doing a similar positive thing in the main event scene.

The Christian/Randy Orton feuds that has evolved over the past three months has the makings of feud of the year.

Although many people where a bit sour over Christian's two day World Title reign, it now makes a bit of sense why the WWE headed in that direction.

They have created a legit heel to rival Orton.

They have done this with long-term booking, which created a feud of the year candidate, turned a reasonably big babyface into an even better heel and gave people a reason to watch Smackdown.

It's a well known fact the tag team division is virtually non-existant. The mid-card titles are there nothing more than for something the mid-carders to do.

It's unlikely the WWE will make those weaknesses priorities to solve anytime soon. So the first step in improving their product is simple—more long-term feuds.

Think back to 2000 during the epitome of the classic heel-face rivalry, HHH vs. The Rock. The feud is memorable 11 years later, not just because of the superstars involved in it, but because of what developed during the feud and what it led to after it.

This feud had meaning to it. It wasn't some thrown together match for one PPV for the sake of producing a cheap buyrate.

How many people remember the Austin-McMahon feud that took place for nearly two years?

Now how many people remember John Cena's supposed dream matchup with Batista a few years ago at Summerslam?

In order for the WWE to continue heading into the right direction, the first step is simple: longer feuds = meaningful feuds = better product.