Calvin Ayre & BODOG Sign Sponsorship Deal with Scottish Soccer Team Ayr United

This could the beginning of a beautiful relationship between the pair.

Calvin Ayre, the flamboyant founder of the world's largest on line betting brand, Bodog and financially-strapped Ayr United are not normally two names you would associate together. But the self-named megalomaniac is prone to taking risks. He did, after all, purchase Slots.com last year in an online auction whilst sitting at a bar in London.

Ayr United may not be in the same league as him financially, but they do have one thing in common: their name.

Calvin's name Ayre originates from the town of Ayr when it was actually spelt that way—Ayre. His ancestors obviously moved abroad at some stage, and the multi-millionaire couldn't resist the lure of San Somerset when looking for his next big venture.

Ayre stated, "When I heard that the club was looking for a sponsor, I knew I was going to make an offer, but the fact that the colours are also the same as the Bodog brand colours sealed it.

I won't pretend I know the area well, but with a fondness for a drink and, in particular, Cabrach and Hendrick's Gin, barely a day goes by without me toasting the local economy in some way. When I heard about this I just couldn't resist, and I hope that, between the Bodog brand and myself, we can bring some more good times to Ayr United. We have plans to really get behind the team, not just hand over a cheque, and I am looking forward to paying a visit this summer and raising a glass to The Honest Men."

Hugh Cameron, Commercial Director Ayr United, added, "Ayr United are thrilled to unveil Bodog as our main sponsor for next season and look forward to building a successful partnership with Calvin and the Bodog brand. Although, clearly we will now have to review the choice of spirits we offer our guests in the boardroom.

It's great news for everyone connected with Ayr United to have attracted a global brand like Bodog to our club and to the Scottish football league. The substantial financial agreement we secured was, of course, very welcome. But we were also aware from our negotiations with the company that we were signing an agreement with a business that has people with a real desire and intention to engage with the club, our supporters and the wider community, and I'm sure in time this will become apparent."