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Big 12 Realignment: Texas Power Plays for Millions

Danny FlynnJun 14, 2010

TV Deals.

They sure are making college football interesting nowadays, huh?

After sending the college football nation into a frenzy with the talk of who's going where and who's moving there, it now seems that whole expansion thing was a bunch of hot air.

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It kept college football fans on the edge of their seats for a few days, but in the end, there really weren't many changes to the beloved sport.

Nebraska will join the Big Ten (who I guess will now switch names with the Big 12?) for the 2011-2012 academic year and Colorado will join the Pac 10 (now the Pac 11?), but outside of that, relatively nothing else changes.

The Big 12 remains alive, albeit down two teams.

The Big East seems to have survived for now and not too much else has been drastically remodeled as planned.

Boise State went from one non-BCS conference to another non-BCS conference, which should make going undefeated every year a little tougher but in the grand scheme of things won't really be too big of a big deal.

When it all comes down to it, there was no apocalypse, there was no power shift, there was only one thing—money to be made.

And boy oh boy did Texas make a lot of it.

The Longhorns played these expansion talks and rumors like a fiddle.

There's no doubt which school came out on top after this whole big expansion craziness.

It is the school which now stands to have it's own television deal and make over 20 million dollars annually in revenue from that deal.

It's Texas—the biggest school in the biggest state in continental America.

While we all speculated which conference would come out on top after all of this, it's a single school for which we should crown the true champions of expansion mania.

The Texas Longhorns.

Thank you, Texas, for showing us what is really most important in college football in these present times—money.

They say everything's bigger in Texas and after what transpired today, we know one thing is bigger in Texas—the television contracts.

It's rumored that sometime this week, the Big 12(10) will throw out token invitations to BYU and Air Force to come replace Nebraska and Colorado.

They would do this not because they know BYU and Air Force can come in and compete, but rather because the conference needs twelve teams to have a championship game.

Championship games bring in money.

And as Texas demonstrated today, that is the most important thing in college football, right?

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