Every year, the Jets express their optimism about how this season will be different and how they are not the same old Jets, but in the end we all know nothing changes. So much so that at this point we've become numb to the routine.
The Jets are playing out the season for the next few weeks, after a recent rough stretch that doomed their playoff hopes.
Everyone can talk about how this year was a rebuilding year with a rookie quarterback. But these same people felt differently after an astounding September start, one that got them thinking about winning the division, so they aren't fooling anyone.
After a decade of disappointment, it makes one wonder why we get their hopes up every year or bother paying attention at all.
The Record columnist Ian O'Connor said it best; he said that the Gang Green are the Cubs of football.
If Brett Favre and Bill Parcells couldn't take the team to championship land, who can?
It's hard to believe Rex Ryan will do this. He can't coach, and even though he is learning on the job, it looks like he is nothing more than a coordinator at best.
Maybe Mark Sanchez can be the man like Joe Namath was, but he has a lot to learn about the role, and it's not just throwing the deep ball to the wide receiver. It's about learning how to lead and how to figure it out in tight spots.
It sure looks like Sanchez is falling on the level of Matt Leinart on the basis of a suspect work ethic. He is only a rookie right now, but he needs to show progress till the end of next season or this will turn out to be a bust. Maybe even to the point where Ryan and Mike Tannenbaum would lose their jobs.
Sanchez would also likely cost Brian Schottenheimer his job as the offensive coordinator, after a disappointing season and a regressing quarterback.
It's imperative that the rookie head coach and the rookie quarterback dole out some wins in the final month of the season, just so there's a reason for folks to believe in those two when heading into next season.
Jets owner Woody Johnson needs to set the tone by expecting results instead of worrying about marketing and selling PSL seats. That type of attitude rubs off on the players and the front office.
If Bill Cowher or Mike Shanahan wants to coach Johnson's team all of a sudden, the owner could make a good impression for the organization by showing that mediocrity will not be tolerated.
But that's the problem right there. There is no accountability, and it's no wonder why we see disappointments.
It would be nice if this franchise acted like a professional franchise who knew how to win and run a good operation with competent coaches and players. It would be nice if this team would be at the level of the Patriots, Steelers, and Colts every year.
It seems this team misses out on the playoffs more often than making it. Even when they qualify for the playoffs, its one game and then out.
Even though everyone will keep an eye on them from now till the end of December, what is there to be excited about on a lost season?
The Jets have a loyal fanbase that bleeds passionately for their team, and they deserve more than what they have received these past 10 years.
It's tiring to watch this same old movie year after year, and then reading about it in the paper. Enough should be enough.