Damian Lillard, Paul Pogba, Beyonce, More Stars to Feature in New Adidas Films

Tyler Conway@jtylerconwayFeatured ColumnistApril 19, 2021

Portland Trail Blazers guard Damian Lillard directs the offense during the first half of the team's NBA basketball game against the Los Angeles Clippers on Tuesday, April 6, 2021, in Los Angeles. (AP Photo/Marcio Jose Sanchez)
Marcio Jose Sanchez/Associated Press

Damian Lillard, Beyonce and several WNBA stars are set to feature in a new Adidas campaign meant to "shape a better future, together, for all people and our planet."

The series, called Impossible Is Nothing, utilizes a documentary film style to go behind the scenes in stars' lives to discuss improvements in sports and sports culture.

adidas @adidas

Beyoncé saw the possibilities of inviting us all to find our voice. To use her platform as a stage to celebrate our differences, with all people. With you. Me. Them. Us. What possibilities do you see? #ImpossibleIsNothing https://t.co/MRMMSfNVri

In a statement, Adidas executive board member, global brands, Brian Grevy said:

"Impossible is Nothing is more than a campaign—it's our attitude.  Seeing possibilities with optimism is key to achieving our purpose of changing lives through the power of sport. This attitude is what inspires us every day and is pushing us to build the future. Seeing possibilities is for everyone who wants to create a better tomorrow for all people."

The films kicked off Monday, with Beyonce, WNBA stars Candace Parker, Liz Cambage, Nneka OgwumikeLayshia ClarendonChiney Ogwumike, Angel McCourty and Moriah Jefferson and soccer stars Mohamed Salah and Paul Pogba being part of the initial campaign.

Highlights of the series include the WNBA's social-justice initiatives, Lillard's focus on being a leader on and off the floor and Beyonce pushing people to find their voice in society.

Videos will continue throughout the spring and summer.