LaFrance is Ball's middle name.
The "Melo 2020" launch consists of three clothing offerings of $120 hoodies, $70 T-shirts and $20 socks. A countdown on the LaFrance website indicates that the limited edition collection will run its course by 3 a.m. ET on Monday.
Exorbitant price tags for Ball-branded products are nothing new, as the Big Baller Brand sold $400 sneakers soon after its launch.
Ball is ranked as the 2020 draft's No. 1 overall prospect by numerous sources, including Jonathan Wasserman of Bleacher Report and Sam Vecenie of The Athletic. He played for the National Basketball League's Illawarra Hawks last year and averaged 17.0 points, 7.6 rebounds and 6.8 assists per game.
The draft will take place virtually on Wednesday beginning at 7 p.m. ET on ESPN. The Minnesota Timberwolves currently own the top selection.