Fortnite Star Ninja's Mixer Contract Reportedly Worth $20M to $30M

Scott Polacek@@ScottPolacekFeatured ColumnistJanuary 28, 2020

Richard Tyler Blevins, better known by his online alias Ninja during pregame of an NFL football game between the Detroit Lions and the New York Giants , Sunday, Oct. 27, 2019, in Detroit. (AP Images/Rick Osentoski)
Rick Osentoski/Associated Press

Tyler Blevins, better known as esports star Ninja, is reportedly bringing in a head-turning amount of money on the contract he signed with Mixer.

Blevins announced his decision to leave Twitch for Mixer in August, shaking up the esports world, and is reportedly making between $20 million and $30 million for the multiyear deal. Justin Warden, CEO of the marketing and talent management agency Ader, which works with Ninja, revealed as much to Shannon Liao of CNN Business.

Ninja's agency, Loaded, did not release the terms of the contract.

Liao noted Blevins previously said he made approximately $10 million in 2018. The celebrity also has deals with Adidas and Red Bull and wrote a book.

"Now the streaming wars have begun," Devin Nash, the chief marketing officer at talent agency N3RDFUSION, said of the recent tendency of gamers to move from Twitch to other platforms. "But it took someone to fire the first shot. That was Ninja."

Liao pointed out "the talent exodus from Twitch appears to have picked up speed in recent months. And it largely started with a single departure."

Blevins apparently cashed in on that departure.

Video Play Button
Videos you might like

Related

    Astros-A's Brawl 🤬

    Oakland's Ramon Laureano charges at Astros players by the dugout and both teams fight 🎥

    Featured logo
    Featured

    Astros-A's Brawl 🤬

    Scott Polacek
    via Bleacher Report

    LaMelo's Landing Spots in NBA Draft

    The best and worst destinations for the youngest Ball brother

    Featured logo
    Featured

    LaMelo's Landing Spots in NBA Draft

    Jonathan Wasserman
    via Bleacher Report

    Fluke or the Real Deal? 🧐

    Breaking down the most stunning MLB starts to new season

    Featured logo
    Featured

    Fluke or the Real Deal? 🧐

    Jacob Shafer
    via Bleacher Report

    This Rivalry Has Been Brewing for Years

    The tables have turned as PG and Pat Bev are contenders, while Lillard is barely hanging on

    Featured logo
    Featured

    This Rivalry Has Been Brewing for Years

    Sean Highkin
    via Bleacher Report