Hakim Ziyech said he could have joined Bayern Munich this summer but decided to sign a new contract with Ajax because the German club took too long to make a move.
Ziyech signed a new deal on Friday, extending his stay in Amsterdam until 2022, amid links to the Bundesliga champions.
"I really enjoy playing for Ajax. It feels good.
"I am sure Sevilla are a nice club, but I have always said that everything needed to be just right if I were to make a move.
"Sevilla didn't give me that feeling, so I would rather stay at Ajax. I could have waited for Bayern Munich, yeah. But it felt like the right moment to clarify my situation, both for Ajax and myself.
"If a club wanted me, they could have made their move. I think everybody's seen what we did with Ajax and what my role was in that success.
"A transfer was never the holy grail for me. If the right club doesn't come along, so be it. I signed a new deal and will definitely remain at Ajax this season."
Last season, Ziyech played a key role in Ajax winning the Eredivisie title and enjoying a sensational run to the UEFA Champions League semi-final.
It was the most prolific campaign of his career, while his assist return is indicative of a creative player:
Some of Ajax's best talents, including Frenkie de Jong and Matthijs de Ligt, have been cherry-picked by other sides following their excellent campaign last season. As such, Ziyech's decision to stay put is important.
He has already impressed this season, with a goal and two assists in four matches.
On Saturday, he scored in a 5-0 win over FC Emmen, and football statistician Dave O'Brien shared the numbers behind his excellent showing:
The 26-year-old is at the peak of his powers, and he would likely have been a strong acquisition for Bayern on the right wing as they're in need of replacements for Arjen Robben and Franck Ribery following their departures at the end of last season.
With Ziyech no longer an option either, the Bavarian club will need to look elsewhere or make do with their wide options until they can try again next summer.