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Thunder Agree to Jersey Patch Sponsorship with Love's Travel Stops
March 15, 2019
The Oklahoma City Thunder have joined the rest of the NBA in agreeing to a jersey sponsorship deal with Love's Travel Stops.
Darren Rovell of the Action Network reported the Thunder's agreement and shared images of their jersey with the Love's Travel Stops patch:
In April 2016, the NBA board of governors approved a three-year pilot program that took effect during the 2017-18 season and allowed teams to sell corporate sponsorship on their jerseys.
After the first year, Yahoo Finance's Daniel Roberts noted the 21 teams with jersey patches accounted for $137 million of the NBA's $1.12 billion in corporate sponsorship money.
Love's Travel Stops are located around the country in 41 different states. Its primary function is as a gas station for travelers and truck drivers, but there are also rest areas and fast-food chains located inside the buildings.
The company was founded in 1964, and it is headquartered in Oklahoma City. The Thunder, meanwhile, are currently the No. 5 seed in the Western Conference at 42-27.
