Thunder Agree to Jersey Patch Sponsorship with Love's Travel Stops

Adam Wells@adamwells1985Featured ColumnistMarch 15, 2019

OKLAHOMA CITY, OK - MAY 15: The Oklahoma City Thunder logo sits on display on the court before the team played the Memphis Grizzlies in Game Five of the Western Conference Semifinals during the 2013 NBA Playoffs on May 15, 2013 at the Chesapeake Energy Arena in Oklahoma City, Oklahoma. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2013 NBAE (Photo by Joe Murphy/NBAE via Getty Images)
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The Oklahoma City Thunder have joined the rest of the NBA in agreeing to a jersey sponsorship deal with Love's Travel Stops. 

Darren Rovell of the Action Network reported the Thunder's agreement and shared images of their jersey with the Love's Travel Stops patch:

Darren Rovell @darrenrovell

BREAKING: The @okcthunder have signed a jersey patch deal with @LovesTravelStop, the final NBA team to sign such a deal. Sources put all 30 deals at being worth more than $150 million combined. https://t.co/SmkY70jkTR

In April 2016, the NBA board of governors approved a three-year pilot program that took effect during the 2017-18 season and allowed teams to sell corporate sponsorship on their jerseys.

After the first year, Yahoo Finance's Daniel Roberts noted the 21 teams with jersey patches accounted for $137 million of the NBA's $1.12 billion in corporate sponsorship money.

Love's Travel Stops are located around the country in 41 different states. Its primary function is as a gas station for travelers and truck drivers, but there are also rest areas and fast-food chains located inside the buildings.

The company was founded in 1964, and it is headquartered in Oklahoma City. The Thunder, meanwhile, are currently the No. 5 seed in the Western Conference at 42-27.