Kobe Bryant Launches 'Art of Sport' Body Care Line for Athletes

Former NBA star Kobe Bryant announced Wednesday the launch of "Art of Sport," a new line of body care products for athletes that includes deodorant and soap.

Bryant spoke with Ben Golliver of SI.com about the mission of the product, noting that it "shouldn't only benefit you from a physical standpoint, there should be an emotional and inspirational benefit too."

As Golliver reported, players like Houston Rockets superstar James Harden, Chicago Cubs second baseman Javier Baez and Pittsburgh Steelers wideout JuJu Smith-Schuster have appeared in advertisements and materials marketing the new products.

But for Bryant, the goal is to make a product that any athlete can relate to.

"I get up at 4 a.m. and get to work," he said. "That same competitive spirit is what we're trying to do with this brand. To compete with ourselves to create the products that we feel are the best that we can make."