Kobe Bryant @kobebryant
My mentality is to always rise and compete. That's why I'm a founding partner of Art of Sport – a new brand helping all athletes feel and perform their best through performance-driven body care. Proud of this team. Proud of this challenge. #ArtOfSport #BornForMore #MambaMentality https://t.co/yifXJ2tkSc
Bryant spoke with Ben Golliver of SI.com about the mission of the product, noting that it "shouldn't only benefit you from a physical standpoint, there should be an emotional and inspirational benefit too."
As Golliver reported, players like Houston Rockets superstar James Harden, Chicago Cubs second baseman Javier Baez and Pittsburgh Steelers wideout JuJu Smith-Schuster have appeared in advertisements and materials marketing the new products.
But for Bryant, the goal is to make a product that any athlete can relate to.
"I get up at 4 a.m. and get to work," he said. "That same competitive spirit is what we're trying to do with this brand. To compete with ourselves to create the products that we feel are the best that we can make."