In a segment for Fox News' OBJECTified that airs Sunday, White revealed that he had spent "serious time" training for the bout, noting he even brought in a trainer.
"I absolutely would've won that boxing match," White said (h/t TMZ).
In the end, though, Ortiz "blinked," according to the UFC boss. Therefore, no official fight.
This is not the first time White has touched on the subject. A few years ago, he talked about his disappointment regarding the lack of a fight to Fox Sports (Warning: NSFW language):
White conceded in that video that Ortiz (19-12-1) would "murder" him in an MMA fight. When it comes to a boxing match, though, he'd take his chances.
Ortiz and White never did get a deal in place to go head-to-head in the ring—but that hasn't kept them from rumbling in the past.
White once acknowledged to Conan O'Brien (h/t Fox Sports) that the two have in fact gotten physical:
"We were gonna fight one time in a boxing match but I actually never told this story publicly before but we were on a private plane on our way to Japan and it was my partners, the Fertitta brothers, myself, Tito Ortiz and our matchmaker at the time, Joe Silva. Tito and I were messing around and he put me in what's called a neck crank. I was tapping and he didn't stop. You can seriously hurt somebody in a neck crank, especially as big and strong as Tito is.
"So I just started blasting him in the ribs, started punching him in the ribs and when he let go [I] just jumped up and it was just a full blown fist fight in the plane."
The White-Ortiz feud could've been settled with a boxing match, but instead, the UFC boss will always have to look back and wonder what could've happened.