Deandre Ayton Tweets Instructions on How to Send Call of Duty Promotional Tweet

Tyler Conway@jtylerconwayFeatured ColumnistJune 20, 2018

Arizona's DeAndre Ayton speaks to reporters during a media availability with the top basketball prospects in the NBA Draft, Wednesday, June 20, 2018, in New York. (AP Photo/Mary Altaffer)
Mary Altaffer/Associated Press

Deandre Ayton is learning that tweets never die.

The expected No. 1 pick in Thursday night's NBA draft had a bit of a social media snafu Wednesday, copy-pasting and tweeting the instructions he received for a sponsored Call of Duty post:

Kyle Neubeck @KyleNeubeck

DeAndre Ayton really is about shamelessly securing the bag at all times and you have to respect it https://t.co/4vsrx7Hrz2

Soon after deleting, the tweet respawned in its correct form:

Deandre Ayton @DeandreAyton

Awesome time yesterday with the #BlackOps4 crew. Thanks for having me #CallOfDutyPartner https://t.co/g8MFmlVAAj

Anyone who has ever worked in any form of media knows exactly how this went. Ayton copied over the instructions to avoid messing up the hashtags then hit tweet before adding the actual copy.

It's a simple mistake.

That said, it would have been better—and funnier—if Ayton had just kept the mistake up rather than reposting it. Everyone knows those tweets are paid sponsor content. Editing it and pretending it's some genuine message isn't gonna work; nearly every reply to Ayton's tweet is about the original.

Ayton is new to this, but hopefully he's learning it's always better to steer into the curve and play into the joke rather than pretend the snafu didn't happen.