Nike and NBA Reveal 2017-18 Uniforms with 3D Body Maps and Recycled Materials

Oruny Choi@@orunychoiContributor IJuly 18, 2017

Nike

Nike and the NBA revealed details Tuesday of four new primary team uniforms and an early look at one of the defending champion Golden State Warriors' jersey designs.

The league's rigorous season led Nike to employ "3D body maps" of players, right down to the areas that get the hottest and the sweatiest, so designers could refine them with agility in mind.

"The mental advantage of a quality uniform is priceless," Cleveland Cavaliers guard Kyrie Irving said in the Nike release. "The fact that Nike listened to all of our feedback while developing the new NBA uniforms speaks volumes. I'm excited for the new fit and feel."

The release also details how the NBA is getting rid of its "Home" and "Road" uniform restrictions, allowing home teams to choose any of four or five options—depending on the team, as eight teams will get a "Classic" option—they want. Opponents can then pick from one of the remaining three options. Nike provided details on the two main buckets of unis to replace home and away versions:

The Association Edition is the traditional home white uniform for all 30 teams. It represents an achievement that most athletes have worked their entire lives to reach.

The Icon Edition represents the team on the road and its rich heritage and iconic identity. This edition leverages the team's primary color, a color that dominates the closets of the most diehard fans.

The uniforms feature recycled polyester, with Nike noting that "each athlete uniform represents approximately 20 recycled PET bottles." The uniforms also wick sweat and dry faster than in previous years.

Nike

Said Warriors forward Draymond Green: "When you look and feel good, you play good. I welcome any competitive advantage on the court, and the new Nike NBA uniforms deliver on the feedback that we've provided."

All images courtesy of Nike.

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