EFL Cup, Carabao Announce Sponsorship Deal: Latest Details, Comments, Reaction

Gianni Verschueren@ReverschPassFeatured ColumnistNovember 4, 2016

SOUTHAMPTON, ENGLAND - OCTOBER 26:  Jordan Pickford of Sunderland (C) attempts to save Sofiane Boufal of Southampton (not seen) goal but fails during the EFL Cup fourth round match between Southampton and Sunderland at St Mary's Stadium on October 26, 2016 in Southampton, England.  (Photo by Mike Hewitt/Getty Images)
Mike Hewitt/Getty Images

The English Football League has announced yet another name change for the EFL Cup, as the iconic tournament will be known as the Carabao Cup starting in the 2017-18 season.

Per BBC Sport, the Thai energy-drink brand, who is already a shirt sponsor for Reading, will pay £18 million for a three-year deal with the EFL.

SWINDON, UNITED KINGDOM - JULY 19: Craig Tanner of Reading during the Pre Season Friendly match between Swindon Town and Reading at the County Ground on July 19, 2016 in Swindon, United Kingdom. (Photo by Harry Trump/Getty Images)
Harry Trump/Getty Images

Per the report, previous sponsors of the EFL Cup include Milk Marketing Board, Littlewoods, Rumbelows, Coca-Cola, Worthington's and Carling.

Fans have been making fun of the tournament's many name changes for years, and the latest didn't sit well with everyone.

Footy Accumulators put it like this:

Footy Accumulators @FootyAccums

. @EFL @EFLCup https://t.co/TMQHgrR0pL

Paddy Power joined in on the fun:

Paddy Power @paddypower

Carabao fought off stiff competition from Jacamo, Lidl, Toby Carvery and Beef Monster Munch to take over the sponsorship.

Best known as the League Cup, the EFL Cup has been around since 1960 and pits Premier League clubs against teams from the EFL system down to League Two.

It's unique in England in that it finishes well ahead of the the two other major domestic competitions, the Premier League and FA Cup. Manchester City are the current holders of the title, known last year as the Capital One Cup.


The latest in the sports world, emailed daily.