Marshawn Lynch Partners with Cal Golden Bears for Sharp 'Beast Mode' Gear

Marshawn Lynch couldn't make money off his talents while he attended the University of California at Berkeley back in the day, but now that he is long removed from playing under NCAA rules, he can do whatever he wants.

And he's going to make the most of it.

In recent years, the former Seattle Seahawks star has transformed "Beast Mode" from a nickname into a brand. Hats, shirts, leggings, sunglasses—Lynch has you covered.

Now, the retired running back is teaming up with his alma mater to create the perfect gear for every Golden Bears fan.

[Darren Rovell]