Pink 'Ladyball' Revealed, Leading to Confusion over Whether It's a Real Thing

A new product called the "Ladyball" has prompted confusion online as to whether it's a genuine item or some sort of PR stunt or joke.

"

Positive: marketeers are waking up to women's football's potential. Negative: they're making an absolute # of it https://t.co/zHefRW2bFP

— Jacqui Oatley (@JacquiOatley) January 14, 2016"

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Even if the #Ladyball is all a joke, women's sport is still the punchline. https://t.co/qwHKuyfRM7

— Eve Hartley (@eve_hartley) January 14, 2016"

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"I got involved with Ladyball because I’ve seen how much more active women have become in recent years" What an embarrassment

— Belinda Parmar (@belindaparmar) January 14, 2016"

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Ladyball? Honestly. Ladyball? Really?

— Elizabeth Ammon (@legsidelizzy) January 13, 2016"

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Equal broadcasting/media coverage and recognition is what encourages girls to get into sports, not the colour pink 😒 #Ladyball

— Aoife (@QueenLatAoife_) January 13, 2016"

"

The big PR reveal over this #Ladyball thing better be worth all the eye-rolling while reading gullible tweets thinking it's real. #morketing

— Oliver Callan (@olivercallan) January 14, 2016"

Supposedly designed especially for women, the ball is "eazi-play" and "fashion-driven" with a "soft touch."

"

Don't break a nail, break boundaries with #Ladyball pic.twitter.com/Ixpmn4Bky1

— Lady Ball (@theladyball_com) January 13, 2016"

The product's official website, theladyball.com, explains the theory behind the ball:

"

The idea for Ladyball came from personal experience when one of the creators tried various ball sports as a weight loss measure and found the regular (or as we like to call them "man-sized") balls heavy, cumbersome and difficult to control.

It was then (as Oprah would say) she had an "aha moment"; what if there was a ball designed just for women, a soft, trendy ball that could enhance natural feminine abilities and make it easier for girls to play?

"

Former Dublin Gaelic footballer Ger Brennan has lent his support:

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I think team sports can be intimidating for women, they tend to be very physical and require particular skills, which can be off putting, but I think the Ladyball can combat that- it's designed to enhance a woman's abilities and make it easier for women to play, so I hope it will open doors for more women to get involved.

"

Surely, this isn't a real thing, is it?

[YouTube: TheLadyBall, theladyball.com, Twitter]