I would've liked a better name for it, but I guess that's ultimately secondary in these matters.
The sauce adds another foodstuff to the list of products the New England Patriots tight end has collaborated on with PLB Sports, a company that works with professional athletes and sports personalities to create their own licensed food items.
You may remember the first little diddy he did with PLB: Gronk Flakes, which Rovell reported has sold over 130,000 boxes since hitting the market.
Weirdly enough, these kinds of endorsements are quite literally Gronkowski's bread and butter, as he noted in his recently published book It's Good to Be Gronk.
Gronkowski claims that since entering the league, he's subsisted entirely off marketing and endorsement deals and hasn't touched any of the money he's earned from his playing contracts.
"To this day, I still haven't touched one dime of my signing bonus or NFL contract money," Gronk says. "I live off my marketing money and haven't blown it on any big-money expensive cars, expensive jewelry or tattoos and still wear my favorite pair of jeans from high school."
As for the name of his new product, I've changed my mind.
Gronk's Hot Sauce couldn't be more authentic and on-brand. It is exactly what you'd expect him to say if you asked him "Gronk, if you were to have your own brand of hot sauce, what would you call it?"
"Gronk's hot sauce!"
Dan is on Twitter. He aspires to have his own brand of hot sauce but would settle for an olive oil.