Tom Brady's NoBull Company Reportedly Gets $1B Valuation, Partners With Livvy Dunne

NoBull, the athletics company co-owned by Mike Repole and Tom Brady, raised $50 million during a round of funding that places its valuation at $1 billion, according to Front Office Sports' Daniel Roberts.

Former LSU gymnast Livvy Dunne is aligning with NoBull as well, posting in an Instagram Story she's "proud to be partners" with Repole and Brady.

In January 2024, Brady merged his TB12 and Brady Brand companies with NoBull. Roberts reported that TB12, which specializes in nutrition, will begin to cease its operations with NoBull looking to establish its own presence in that sector.

Repole, who founded BodyArmor and sold it to Coca-Cola for $5.6 billion in 2021, laid out his overarching vision for NoBull.

"I watched Nike and Adidas and Puma and brands like that grow up, and then I also saw these new brands come in like New Balance and Hoka and On Cloud … I wanted to create a brand you can play golf in, lift weights in, walk, run, and nutrition was part of it," he said, per Roberts.