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UNC Reportedly Concerned About Jordon Hudson's Influence on HC Bill Belichick

Andrew PetersApr 28, 2025

As Bill Belichick prepares for his first season at North Carolina, there are reportedly concerns about his girlfriend's influence over him.

During an interview with Tony Dokoupil of CBS Mornings, there were a handful of awkward moments, including one in which Belichick's girlfriend, Jordon Hudson, shut down a question about how they met by saying, "We're not talking about this."

According to TMZ, moments like that which occurred during the interview on Sunday aren't "sitting well" with North Carolina, and there's a "growing sense this could become a problem."

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TMZ added there are personnel at UNC who are concerned about Hudson's influence on the head coach, seemingly taking on a role as his manager.

It's still unclear what exactly Hudson's role is, but it's clear she's serving as some kind of public relations manager for Belichick. Earlier this year, Belichick asked North Carolina staffers to copy Hudson on certain emails, specifically those regarding social media and web content.

That request doesn't seem that out of the ordinary, as it makes sense that the 72-year-old Belichick would want his 24-year-old girlfriend to handle anything regarding his social media, but there has been some other interesting involvement from Hudson over the past few months.

The Athletic's Matt Baker reported earlier this month that Hudson emailed UNC's social media team asking them to promote Bill's son, Steve Belichick, "as his own established, credible entity." Steve Belichick was eventually named defensive coordinator.

Baker also noted that Hudson's "email signature identifies her as the chief operating officer of Belichick Productions."

Whatever Hudson's role is doesn't seem to be posing a serious issue at the moment, but it appears the higher ups at North Carolina fear things could get out of hand eventually.

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