YouGov Profiler Lets You See What Fans of Different Clubs Are Like

Are you a woman between the ages of 25-39 who works in advertising? Chances are you are a Manchester United fan. 

Are you a male in your 60s who works in finance and drives a Ford? You probably support Tottenham, don't you?

That is, according to YouGov's highly questionable but utterly addictive online profiler, which allows you to differentiate fans of certain football clubs from their comparative set. 

See some examples below, but make sure you give it a go yourself.

You could waste hours checking different teams. 

YouGov / Tottenham

YouGov / Manchester City

YouGov / Newcastle United

YouGov / Chelsea

*Update*: YouGov have explained to us why the results have come out as they are. 

"

@br_uk Here's some more information about the YouGov Profiles app – it doesn't actually show the 'typical' fan http://t.co/ywoMEMwd1V

— YouGov (@YouGov) November 17, 2014"

From their website:

"

This app does not show the *typical* fan or customer. If it did, most groups would look very similar, and you wouldn't learn a lot about the specifics of particular thing.

It shows what is *particularly true* about a group. We compare the group to their natural 'comparison set' (for example, fans of Downton Abbey compared to anyone who has rated any TV shows) and see which of the thousands of datapoints most overscore in our target group. The Z score is a statistical measure of the strength of that overscoring.

For example, if something is only true of 1% of the overall population, but is true of 6% of our target group, it might score very highly (and shows you something interesting and true about that group). But it doesn't mean that it is true of all of them!

Another example: many of the football teams show a *female* character - this does not mean that most of the fans are female, but simply that compared to other football teams, there are *more* female fans than you would expect.

"