Super Bowl Commercials 2014: Tim Tebow Steals Show with 'No Contract' Ads

Matt Fitzgerald@@MattFitz_geraldCorrespondent IIIFebruary 3, 2014

FILE - In this Jan. 6, 2014 file, photo shows Tim Tebow on ESPN before the NCAA BCS National Championship college football game between Auburn and Florida State in Pasadena, Calif. Tebow will be a special guest on ABC's
David J. Phillip/Associated Press

Even in the midst of a memorable Super Bowl XLVIII, as the Seattle Seahawks blew out the Denver Broncos 43-8 on Sunday, Feb. 2, at MetLife Stadium in East Rutherford, N.J., Tim Tebow managed to make headlines.

The playoff-winning quarterback may not be on an NFL roster, but he made light of that fact in self-deprecating "No Contract" advertisements for mobile communications company T-Mobile.

These commercials were designed to promote the liberty their cellular plans offer, which tell customers the company will buy out their old contracts to make the switch. Tebow was the perfect pitch man for that concept.

It's hilarious that the closing lines to the two 30-second spots are, respectively, "contracts are limited" and "contracts hold you back."

What is limiting Tebow from getting another chance as a QB in the NFL—what is holding him back—is his inability to consistently throw the football. Yours truly is a massive Tebow fan and misses the "Tebow Time" craze, but none of the 32 franchises believe he has what it takes to thrive under center, er, in the shotgun.

But it was of no matter on Sunday, because the 26-year-old is indeed making the most of his immense star power and powerful personal brand.

As former NFL player Dustin Fox pointed out, at least Tebow wasn't being held back by the vaunted Seahawks defense:

An appropriate cadence shtick as Tebow prepares to deliver a baby gets the first of two ads off to an outrageous and uproarious start. Even if Tebow can't hack it as a pro passer, he certainly has that hard count down.

Then, oh my goodness, the nod to Sasquatch, tackling him and then taking a selfie? It panders in a playful way to Tebow's folk-hero status.

That's accentuated further in his discussions about talking to animals and bringing world peace. To cap it off, Tebow completes a pass on the moon. Yes, he can throw a jump pass with zero gravity but can't hit that elusive five-yard out.

A later ad aired and showed Tebow as a rock star singer in the vein of Kiss—minus the face paint—saving puppies from a raging inferno, riding a bull in a rodeo and being his own stunt driver in the fictitious film Illegal Formation.

Amazing. Oh, and you can bet on ESPN's First Take on Monday morning that polarizing TV personality Skip Bayless will be debating the issue for millions to consume—perhaps analyzing that more than the actual Super Bowl:

Credit the quality T-Mobile writers for putting Tebow in position to succeed—something NFL offensive masterminds other than Mike McCoy and Josh McDaniels haven't demonstrated a willingness to do.

Tebow seems to make the most of every opportunity presented to him. This was yet another example of that, and perhaps a launching point to another contract. Whether it's more endorsement deals or another chance in the pros remains to be seen, but Tebow—like him or not—isn't going anywhere.


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