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Premier League: Everton and 10 of the Best (and Worst) Badge Redesigns

Ryan BaileyJun 8, 2018

Everton are a club in transition. Not only have they lost long-serving manager David Moyes, but they have replaced their club crest with what they call an "easily recognisable, replicated and communicated" new design (via the BBC).

There has been so much protest against the "awful" new crest that, according to The Guardian, it will only be used for one season.

The Toffees are by no means the first Premiership club to go through a badge redesign.

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Here are 10 other clubs who have changed badges with varying degrees of success:

Fulham
The Cottagers have had several crest over the years, based predominantly around the coat of arms of the London Borough in which the club is based.

The crest on the left was first used in 1995 and was replaced in 2001 by a radically different design. There was much fan uproar at the time.

Crystal Palace
South London side Crystal Palace enter the Premier League once again next season, and they do so sporting a brand-new crest, which was unveiled just a few weeks ago.

The famous eagle now looks a little more menacing and the date of the club's foundation has been included.

Chelsea
The Blues' club badge has actually changed five times in their 108-year history.

From 1995 until 2008, stars such as Ruud Gullit and Dennis Wise wore the crest on the left, with a lion derived from the coat of arms of the Viscount of Chelsea.

The latest badge is a return to the style of badge worn throughout the sixties and seventies.

Manchester City
From 1974 until 1997, Man City's crest was a shield within a circle, containing a ship that references Manchester's Ship Canal.

The boat remained in the newly designed badge, but it was joined by an eagle and the Latin phrase "Superbia in Proelio" ("Pride in Battle"). Famous City fan Noel Gallagher panned the new badge, arguing "When was the last time you saw an eagle in Manchester?"

West Brom
Up until the 1930s, a caged thistle (song thrush) was placed on the sideline at Albion games, and was said to sing only when the one team were winning.

The bird survived the 2006 redesign of the crest, when the name of the club was also added. Between 1994 and 2000, the town crest was used instead of the throstle.

Arsenal
The Gunner's "Victoria Concordia Crescit" ("Victory grows out of harmony") crest went unchanged from 1949 until 2002, when it was given a modern makeover.

Like many other crests, this one was changed for monetary reasons: they were unable to copyright the previous design.

Liverpool
Technically, the badge on the left — which was introduced in 1999 and features the Shankly Gates and two eternal flames in memory of those who died in the Hillsborough Disaster — is still the club crest of Liverpool.

However, on the most recent Warrior Sports kit, it has been reverted to the original Liver Bird crest worn during the Anfield side's success during the 70's and 80's. This change provoked widespread outrage among Hillsborough campaigners.

Tottenham
From 1983 to 2006, Tottenham's crest featured the famous cockerel sitting atop a shield flanked by lions, which were taken from the crest of the Northumberland family (of which Harry Hotspur—the soldier from whom the club take their name—was a member).

These days, however, Spurs leave the lions to Chelsea and have adopted a badge reminiscent of their very earliest crest.

West Ham
In 1997, West Ham's badge went through some subtle changes that would make for a good 'spot the difference' competition.

The castle was made wider, there were fewer cruciform windows, and the turrets of the towers were removed to make it look less like a castle Sleeping Beauty would live in.

Cardiff
Perhaps the most famous badge redesign in recent memory is that of Cardiff City.

The newly promoted side wore a blue kit with a bluebird on the crest from 1908 until 2012. At that point, their new Malaysian owners controversially changed their home colours to red and black and completely redesigned the crest to feature a red Welsh dragon and a smaller consolation bluebird.

The change was universally panned by fans, but the Bluebird's badge and color tradition looks to be a casualty of their new-found wealth and Premier League status.

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