WWE SummerSlam 2012: The Week WWE Lost Their Script and Blueprints

I picked the right week to take a vacation from technology and wrestling.

This past week in wrestling had a lack of forward progress. It would be as if months of time were spent by a construction crew laying foundation and building walls―but nobody knew what the final product was supposed to be. 

Chris Jericho Beats Dolph Ziggler

Chris Jericho and Dolph Ziggler was a dream match to some fans. Acknowledgment of leaving wrestling to return to music by Jericho himself floated around in the back of fans minds.

Jericho could have lost to Ziggler, left WWE and it would have made sense.

Jericho could have beaten Ziggler, finally, saluted the fans (many would have known he was leaving anyway) and disappeared—keeping everyone waiting for the inevitable return in the future. That would have made sense.

Instead, Jericho wins at SummerSlam. The next night on Raw we'll give you the match you paid to see on pay-per-view on free television. 

Daniel Bryan Beats Kane

I had doubts of whether we would see Daniel Bryan versus Kane. Why should we see it? We've seen it enough. WWE also gave us little reason to care or find this match relevant at this time.

It was like an inside the WWE office game they played with themselves. How little can we promote and provide relevance to a match we are advertising on the official card? Seriously. They gave more television time to the conflict of Damien Sandow versus Brodus Clay, and that match didn't even make it on the pay-per-view.

Daniel Bryan might be the hottest thing going in WWE right now. Of course you want him on the SummerSlam show. The amount of conflict he had with the WWE Championship storyline picture put him in that match.

Take arguably the most over personality you have, riding his momentum wave, and put him in one of your main event matches. A main event match against the other top two polarizing figures you have in CM Punk and John Cena, while tossing in the physically biggest guy on your roster in Big Show.

Nah, you're right, it will never sell. 

The Miz Beats Rey Mysterio

It was nice to see the Intercontinental Championship defended at SummerSlam. It's always nice to see that title get any attention. The Miz wins, Mysterio suffers a concussion providing uncertainty for the immediate future.

It's good for The Miz getting PPV win defending title.

But it's sad for Mysterio's health. It's time to consider the situation—you can only do more harm to your legacy by remaining an active advertised competitor. 

Sheamus Beats Alberto Del Rio

Alberto Del Rio's destiny has once again alluded him.

Del Rio has tons of talent but he's never gotten a good streak of momentum in his WWE run for one reason or another. Sheamus is here to stay. He's got a winning look. However, since he's been a face, I can't recall a feud that made me NEED to see the resolve. Taking Del Rio's car and trashing it just didn't do it for me.

I don't want to give up on him as a face, but as of now, his time as a heel seemed more valuable. He is a big Irish guy who is ready to fight.

As the good guy, I've yet to care. 

Kofi Kingston and R-Truth Beat Prime Time Players

What an opportunity missed with Prime Time Players. Their former manager gets tons of mainstream media attention. AW became as relevant as ever to wrestling fans via his termination.

This was a chance for WWE to have PTP win the tag titles and say they didn't need AW's services. They are better without him. It's heat on the tag team and WWE gets their jab at AW, because they always have to get the last word.

Instead, they lose. For what? Kofi and R-Truth will still be over without the tag titles. In fact, chasing the titles garners more interest in them. 

CM Punk Beats Big Show and John Cena

I figured CM Punk would retain the title. It was the right thing to do. The key was how he retains the title. What measures would he resort to using? He steals a pin from John Cena. I don't hate it, I just felt a bigger impact could have been made. Let the slow burn continue. 

Brock Lesnar Beats Triple H

I'm happy Brock Lesnar won this fight. I say fight because it was executed the way it should. It rightfully was placed in the main event spot. Triple H has nothing to gain by going over in this. Lesnar wins. The next night, he doesn't have anything else to do, so he “quits.”

I felt an appearance by The Undertaker or something similar would have been a great way to cliff hang for the future. It buys time for Lesnar to disappear, not needing to prove anything while leaving people with something to look forward to.

It seems WWE haven't yet completely decided on what opponents to have lined up for Brock Lesnar next.

They continue hammering away and building with no certainty of what they are building.

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