Dak Prescott Says Cowboys Must Have Urgency Entering 2023: 'It's Now or Never'

Erin WalshMarch 16, 2023

SANTA CLARA, CALIFORNIA - JANUARY 22: Dak Prescott #4 of the Dallas Cowboys looks on during the national anthem prior to an NFL divisional round playoff football game between the San Francisco 49ers and the Dallas Cowboys at Levi's Stadium on January 22, 2023 in Santa Clara, California. (Photo by Michael Owens/Getty Images)
Michael Owens/Getty Images

Dak Prescott is entering his eighth season with the Dallas Cowboys in 2023, and he knows the team needs to have a better sense of urgency in the months ahead if it hopes to win a Super Bowl.

"The urgency is now. It's now or never," Prescott told reporters Thursday. "It's as simple as that. No sugarcoating it."

Jon Machota @jonmachota

Dak Prescott: "The urgency is now. It's now or never. It's as simple as that. No sugarcoating it." <a href="https://t.co/z5LFc6ggRI">pic.twitter.com/z5LFc6ggRI</a>

The Cowboys have made some solid offseason moves, retaining linebacker Leighton Vander Esch and safety Donovan Wilson and adding cornerback Stephon Gilmore in a trade with the Indianapolis Colts.

Additionally, the franchise made the tough decision to cut running back Ezekiel Elliott to free up some cap space, though that was likely the right call as Tony Pollard continues to produce at a high level.

Dallas is headed in the right direction, and it's reasonable to believe it will look to add another wide receiver this winter to go alongside CeeDee Lamb and Michael Gallup. The franchise has been sniffing around Odell Beckham Jr.'s market and is reportedly interested in Houston Texans veteran Brandin Cooks, per CowboysSI.com.

With the Cowboys bringing in assets to better the roster for a Super Bowl run, it's no surprise to hear Prescott say the team's level of urgency must be higher in 2023, especially if it wants to compete with the likes of the Philadelphia Eagles and San Francisco 49ers in the NFC.

Since Prescott took over as Dallas' starting quarterback in 2016, the Cowboys have reached the postseason four times. However, they haven't made it past the divisional round despite having increasingly high expectations.

Prescott also needs to have even more urgency than perhaps many other players on the Cowboys as he is only under contract through 2024. If Dallas hasn't made any postseason progress by then, the veteran quarterback could be looking for a new home.