Tom Brady Memorabilia Demand Has 'Risen Substantially' After QB Announced Retirement

Tom Brady's retirement announcement has led to a spike in demand for his memorabilia.

Speaking to TMZ Sports, PWCC Marketplace executive Jesse Craig said demand for Brady trading cards and collectibles has "risen substantially" in the hours after he made his announcement Wednesday.

"That data is going to support what will also be the consensus market perspective that his retirement will create an increase in demand for his collectible assets," Craig added.

PWCC Marketplace is one of the world's leading outlets for trading cards and collectibles.

One big item that is going to auction through PWCC is Brady's 2000 Bowman Chrome Refractor Rookie card that could sell for six figures. Craig told TMZ a seller contacted him shortly after Brady's announcement about selling it.

"The fact that it's coming to auction so immediately after this announcement means there are sellers out there who were waiting for this," Craig said. "They are choosing to move high-end Brady assets now because they feel this retirement will be a keystone event in his legacy."

Brady made his announcement in a video posted on Twitter:

The announcement came exactly one year to the day that Brady retired in 2022. His final touchdown pass of the 2021 season, to Mike Evans in the NFC Divisional Round, was sold at auction for $518,628 when it was believed to be the final touchdown of his career.

After Brady decided to unretire and return to the Tampa Bay Buccaneers for the 2022 season, the sale was voided.

Assuming this retirement sticks, Brady's final touchdown pass went to Cameron Brate in the fourth quarter of the Bucs' 31-14 playoff loss to the Dallas Cowboys. Brate, unlike Evans one year ago, didn't throw the ball into the stands.