Heinz Field will now be known as Acrisure Stadium after the Pittsburgh Steelers announced a new naming rights deal Monday.
"We are excited to partner with Acrisure for the naming rights to our stadium," Steelers president Art Rooney II said in a statement. "Acrisure provided us with an opportunity to ensure our stadium continues to be a valuable asset for our fans as well as keeping up with the market value of NFL stadiums."
The insurance broker is headquartered in Grand Rapids, Michigan, although co-founder Greg Williams is a lifelong Steelers fan.
Steelers legend Ben Roethlisberger reacted to the name change on Twitter:
I can't believe it, it doesn't seem right or real! Home will always be Heinz Field! I will never forget the last game, and all the amazing fans at FOREVER HEINZ! -- Ben.<a href="https://twitter.com/hashtag/ForeverHeinz?src=hash&ref_src=twsrc%5Etfw">#ForeverHeinz</a><br><br>(Thanks to <a href="https://twitter.com/ThompsonFoto12?ref_src=twsrc%5Etfw">@ThompsonFoto12</a> & <a href="https://twitter.com/YinzerSzn?ref_src=twsrc%5Etfw">@YinzerSzn</a> for the great photos!) <a href="https://t.co/BnYTDp9zEp">pic.twitter.com/BnYTDp9zEp</a>
The name change will take place immediately, with Acrisure Stadium serving as the home of the Steelers in the 2022 season.
The stadium had been known as Heinz Field since its opening in 2001, named for the Pittsburgh-based condiment company.