Saints' Alvin Kamara Joins NASCAR as Growth and Engagement Officer

Timothy Rapp@@TRappaRTFeatured Columnist IVJune 20, 2021

LEBANON, TENNESSEE - JUNE 20: NFL player Alvin Kamara of the New Orleans Saints meets with Kyle Busch, driver of the #18 Pedigree Toyota, in the garage area prior to the NASCAR Cup Series Ally 400 at Nashville Superspeedway on June 20, 2021 in Lebanon, Tennessee. (Photo by Donald Page/Getty Images)
Donald Page/Getty Images

Alvin Kamara announced Sunday he was partnering with NASCAR as a "growth and engagement advisor" for the racing body. 

Alvin Kamara @A_kamara6

Excited to announce that I’ve officially joined @NASCAR as the first Growth and Engagement Advisor! pic.twitter.com/8kOvDKwtQZ

What Kamara will be doing in this new role is unclear. But it isn't the New Orleans Saints running back's first connection to the sport. 

In February, the juice bar chain The Big Squeezy—co-owned by Kamara—partnered with JD Motorsports to sponsor Gary Keller's No. 6 car driven by Ryan Vargas. 

And he told reporters later in February that he was hoping to see NASCAR become more inclusive and diverse. 

"We've been hitting it on the head: It’s about diversity," he said. "Just opening the gates to welcome in new fans and new people that may have had interest but didn't feel comfortable or people that don't even understand the sport and may be indifferent about it but willing to give it a chance. I think there's a whole new set of possibilities that can come with what's going on right now."