Sports Business

Dodgers WS Team Cost $514.6M🤑

www.sportico.com5h

www.sportico.com6h

Bleacher Report6h

What's Buzzing

Bleacher Report•8h

Mets' $10M DR Facility Pics 💪

Team releases look at wild development center in Dominican Republic 📸

www.sportico.com•14h

This Firm Scores Public Funds Big Returns From Soccer Stragglers

The London-based investment firm has locked in double-digit gains for its backers by fronting money to cash-flow challenged squads across Europe.

www.sportico.com•15h

Sporticast: What’s Going On With LIV Golf?

LIV Golf's future is in doubt because of Saudi funding concerns. This Sporticast podcast also discusses Amazon's NBA streaming miscue and Alec Bohm.

www.sportico.com•1d

LIV Golf in Crisis as PIF Considers Cutting Funding After $5B+ Loss

Saudi Arabia's sovereign wealth fund is weighing on whether to end funding LIV Golf after spending more than $5 billion since the launch in 2022.

www.sportico.com•1d

NBA’s Broadcast-Friendly TV Deal Leads to Highest Ratings in 7 Years

Leading into a reprise of the Winter Olympics' closing ceremony, NBC Sports' Celtics-Lakers coverage drew 5.6 million viewers.

www.sportico.com•1d

Amazon’s NBA Streaming Slip-Up Arrived at a Bad Time

Amid political attention and league negotiations, Prime Video faced an uncharacteristic 90-second blackout during Tuesday’s Hornets, Heat broadcast.

www.sportico.com•2d

McIlroy's Historic Masters Win Helps CBS to 11-Year Ratings High

In nearly fumbling the bag on Saturday, McIlroy infused the final round of the Masters with some much-needed suspense.

www.sportico.com•2d

Charlotte's Buzzing for the NBA's Most Interesting Play-In Team

The Hornets enter the NBA postseason as one of the hottest teams in the league. They've seen the league's biggest attendance growth along the way.

Bleacher Report•2d

Breaking News

NFL reporter Dianna Russini resigns from The Athletic after photos published of her with Mike Vrabel (AP)

www.sportico.com•2d

Sporticast: A First-Timer's View of the Masters

The Masters' cell phone policy, its merch shop and its concession have endured through the years. The Sporticast podcast discusses the wider lessons.

www.sportico.com•2d

Anonymous College Athlete Feedback Site Seeks Coach Input, Sans Subpoenas

www.sportico.com•2d

TPG Agrees to Buy Learfield in Deal Worth Roughly $2 Billion

Learfield's majority owners-Charlesbank Capital Partners and funds managed by Fortress Investment Group-hired two banks in the fall to explore a sale.

Bleacher Report•3d

Azzi Fudd Getting PAID 🤑

Wings' newest star getting over $400K more than Paige did last year after new CBA 📲

www.sportico.com•3d

Atop the 2026 WNBA Draft, a Rare Bit of Mystery

Azzi Fudd, Lauren Betts, Awa Fam and Olivia Miles are all potential No. 1 overall WNBA draft picks, but the UConn star is now the favorite.

Bleacher Report•3d

NBA's Top-Selling Jerseys 💸

Steph headlines players list, Knicks the top team. Tap for more 📲

www.sportico.com•3d

WNBA's No. 1 Draft Pick Will Earn $500,000. But Who Will It Be?

The WNBA's new collective bargaining agreement calls for greater rookie payouts.

www.sportico.com•4d

Rory McIlroy Wins Second Straight Masters, Earning $4.5M Payday

Rory McIlroy has won his second straight Masters, the first player to do so since Tiger Woods in 2002. He will win $4.5 million in prize money.

Bleacher Report•5d

Masters Prize Money Payout 💰

Tournament setting new record with this year's purse

www.sportico.com•6d

FTC, StubHub Reach $10M Settlement Over Ticket Price Transparency

StubHub has agreed to pay $10 million to resolve allegations the company violated an FTC rule by not showing the total price of tickets.

www.sportico.com•6d

Sportico Transactions: Moves and Mergers Roundup for April 10

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry.

www.sportico.com•6d

New U.S. Tax Rule Could Cost Knicks, Rangers $75 Million Per Year

A tax rule for public companies takes effect in 2027 that could cost the Knicks and Rangers $75 million per year if MSG Sports completes a spinoff.

www.sportico.com•6d

The Masters' New Amazon Deal Doesn't Threaten CBS

The faces are all familiar-Scottie, Rory, Bryson, Xander and Jon-but this year's Masters carries a whiff of novelty.

Bleacher Report•1w

WNBA Expansion Teams Approved

Cleveland, Detroit and Philly to join in consecutive years, respectively, starting in 2028

Bleacher Report•1w

Lakers Add Courtside Seating

LA will have 2nd row of seats starting at ~$15K for playoffs (California Post)

Bleacher Report•1w

First $1M WNBA Contract 💰

Jackie Young finalizing one-year regular max deal with Aces (ESPN)

Bleacher Report•1w

C's-Knicks Ticket Prices 💰

Fans have to pay double the average to catch rivalry matchup at MSG 📸

Rich Eisen Returns to Sports Center

ESPN PR

@ESPNPR

Sunday night, @richeisen returns to Bristol, Conn. to host @SportsCenter Midnight | ESPN More: https://t.co/UHNeZmq9q6

www.sportico.com•1w

Sports Investing's Next Wave Tops 'Invest West' Agenda

Sportico's May 6 Invest West event in San Francisco will focus on the next wave in sports investing and what role the Bay Area will play.

Bleacher Report•1w

B1G March Madness Earnings 🏆

Conference to get nearly $70M from NCAA after UCLA and Michigan's respective wins (AP)

Bleacher Report•1w

MLB Salaries Set New Record 📈

League average now $5.34M, 3.4% increase from last season (AP)

Bleacher Report•1w

Masters Merch Sales Stats 😳

Golf shop about to do NUMBERS this week. FOS has full breakdown here 📲

Memphis Gets Jersey Sponsor

Ross Dellenger

@RossDellenger

Memphis joins the growing list of schools to strike a jersey patch sponsorship deal, this one with longtime partner FedEx. The jersey sponsorship is part of the company’s sponsorship agreement - worth well into the millions - with the university that includes on-field marks, etc.

www.sportico.com•1w

Bad Blood: Taylor Swift Fan's Suit Reveals Ticket-Holder Limits

A federal judge has compelled arbitration against a consumer who bought tickets to a Taylor Swift concert in a case that could play out in sports.

www.sportico.com•1w

Yao Ming, Marc Lasry Invest in Tsai's Asian College Hoops League

Brooklyn Nets owner Joe Tsai's Asian University Basketball League has added Series A investments from Yao Ming, Marc Lasry and David Blitzer.

www.sportico.com•1w

Israeli Billionaire's Company Snaps Up Spanish SailGP Team

Los Gallos is the 12th franchise sold by the burgeoning sailing series, with more transactions likely on the horizon.

www.sportico.com•1w

Sporticast: Is Your CEO Playing Too Much Golf?

Do CEOs pay too much golf? Should college coaches stop receiving country club memberships? This Sporticast podcast tackles the hard questions.

www.sportico.com•1w

Michigan-UConn Defies Cable's Decline to Hit 7-Year TV Ratings High

In defiance of the ever-dwindling cable bundle, the TNT Sports networks delivered the largest audience for a men's hoops final since 2019.

Bleacher Report•1w

Topps Unveils Jaxson Dart Card

1-of-1 Premiere Patch features QB's autograph 📸

www.sportico.com•1w

Jeff Shell Leaves Paramount Skydance to 'Focus on Lawsuit'

Shell's exit marks the second time in three years that the exec has had to surrender his post at a major media company.

www.sportico.com•1w

The Masters Already Perfected the Big-Event Curtain Raiser

The Masters Par 3 Contest invented the formula for a lucrative, attention-grabbing ancillary event before the main sporting event.

Bleacher Report•3d

Dick Vitale Shares Health Update

Legendary broadcaster to undergo further testing as part of ongoing health battle

www.sportico.com•1w

Fanatics Turns Rewards Program Into a Direct Revenue Stream

The Fanatics One rewards program now has 30 million members. The company is monetizing it in new ways, as well, including with an AT&T partnership.

Bleacher Report•1w

CBB Transfer Portal Entries 😳

No time wasted after midnight activation

Bleacher Report•1w

Dunkman League Coming This Summer 💥

Shaq's 24-player league to debut on TNT

Bleacher Report•1w

Steph to Auction 70+ Shoes 🤯

Curry giving away pieces from sneaker free agency

www.sportico.com•1w

Sporticast: An NFL Partner's Curious Anti-NFL Legal Argument

Angel Reese's trade from the Sky to the Dream kicks off a frantic WNBA offseason. This Sporticast podcast also talks PWHL, NFL and NCAA basketball.

www.sportico.com•1w

Michigan Secures Big Ten Sweep of Basketball Titles, Payouts

Michigan won the national title, and the Big Ten earned $60 million from NCAA unit payouts.

www.sportico.com•1w

Michigan's Dominance Poses Threat to NCAA Title Game Ratings

If UConn's suffocating defense manages to disrupt the score-at-will Wolverines, TNT Sports has a shot at drawing 18 million viewers.

Bleacher Report•1w

UConn vs. Michigan NIL Costs😱

Roster bills for both teams in men's national championship

www.sportico.com•1w

WNBA Expansion Vote: Ownership, Valuation Breakdown for 3 Teams

Cleveland and Detroit have raised funds at post-money valuations of $290 million (Cleveland) and $325 million (Detroit), as owners vote on expansion.

Bleacher Report•1w

Masters Concession Prices 📝

New candy bar featured on menu. Full look here 📲

www.sportico.com•1w

UCLA Blowout Gives Women's Basketball a Rare New Power

UCLA won the women's basketball national title with a blowout win over South Carolina. It's UCLA's first NCAA March Madness title, amid NCAA changes.

Bleacher Report•1w

WNBA Pay Raises 🤑

Caitlin, Paige and others on rookie deals getting the bag after new CBA agreement (Spotrac)

www.sportico.com•1w

Fox, Sinclair Decry NFL Antitrust Exemption as Sop to Streamers

While the WSJ op-ed may put Fox at the risk of provoking the bull, Ted Cruz has demonstrated a willingness to lock horns with the top sports leagues.

www.sportico.com•1w

Sportico Transactions: Moves and Mergers Roundup for April 3

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry.

www.sportico.com•1w

NCAA Halts UVA QB's 7th-Season Bid. Will Congress Tackle Eligibility?

The NCAA lands a legal win, denying Virginia quarterback Chandler Morris an injunction to play a seventh season. But eligibility lawsuits won't stop.

Bleacher Report•2w

Kirk's Career Earnings 🤯

Cousins passes Tom Brady with latest payday

Bleacher Report•2w

Fab Five Final Four Broadcast

Michigan alums getting together for alt cast on truTV and HBO Max

www.sportico.com•2w

Son Rise: LAFC Cashes In With Another Korean Culture Tie

The acquisition of star Son Heung-min doesn't quite rise to Shohei Ohtani's effect on the Dodgers, but it's pushing LAFC's business to new heights.

www.sportico.com•2w

Sporticast: The Next Wave of Athlete Billionaires Is Coming

Michael Jordan and Tiger Woods top the highest paid athletes in the world. This Sporticast podcast discusses the next crop of sports billionaires.

www.sportico.com•2w

Kalshi Classifies Itself as 'Gambling' in Federal Trademark Request

Kalshi has publicly argued it has nothing to do with gambling, but the company classified itself as being tied to the sector for the purposes of IP.

www.sportico.com•2w

Netflix Connects with TV's Dollar Demo in MLB Debut

Netflix's ratings edged the NBC broadcast network's Thursday night presentation of the Dodgers' rough handling of the Diamondbacks.

www.sportico.com•2w

KKR-Backed Varsity Brands to Buy Soccer.com and Lax.com

Varsity Brands is making its first acquisitions since its sale to KKR for $4.5 billion in 2024.

www.sportico.com•2w

NFL Referee Gender Bias Lawsuit Echoes 30-Year-Old NBA Case

It's been 30 years since the NBA was accused of gender discrimination by a female referee who wasn't hired. Now the NFL faces a similar lawsuit.

Bleacher Report•2w

Top 50 Highest-Paid Athletes💰

MJ, Messi, LeBron top Sportico's all-time list 📸

www.sportico.com•2w

NBA Europe Team Bids Include Multiple $1 Billion Offers

More than 120 investors expressed interest in teams in NBA Europe, which is targeting a fall 2027 launch. Multiple initial bids reached $1 billion.

www.sportico.com•2w

WBD, Zaslav Defeat Securities Fraud Lawsuit Over Failed NBA Renewal

WBD and David Zaslav "at worst" engaged in puffery in 2024 when making public statements about trying to keep the NBA as a partner, a judge has ruled.

www.sportico.com•2w

Chelsea Lost EPL-Record $349 Million During 2024-25 Season

Chelsea's fourth-place finsih in the EPL was its best result since the 2021-22 season, but the club still lost an EPL-record $349 million.

www.sportico.com•2w

Highest-Paid Athletes All-Time: Jordan, Tiger, Ronaldo Lead

Michael Jordan made more than any active or retired athlete in 2025 to push his career earnings to $3.28 billion, or an inflation-adjusted $4.5 billion.

Bleacher Report•2w

Tomlin's Top TV Landing Spots

Networks expected to pitch to former Steelers HC next month (FOS)

Bleacher Report•2w

Dolphins Get $12.5B Valuation 💸

1% stake bought by Chinese businessman is highest in professional sports

Bleacher Report•2w

March Madness Sets TV Record📈

NCAA tourney bringing in 10.3M viewers, most-watched since 1993

Bleacher Report•3w

OKC Announces New Arena Name

Thunder's $900M venue will be called Continental Coliseum 📸

www.sportico.com•2w

Kevin Durant Whoop Valuation Up 81x Since His 2017 Investment

Kevin Durant first invested in Whoop in 2017, and it was valued at $125 million a year later. The latest round values the brand at $10.1 billion.

Bleacher Report•2w

Cuban: 'I Regret Who I Sold' Mavs To

Former team governor admits to 'a lot of mistakes' during sale process. Tap to watch 🎥

Bleacher Report•2w

Kelce Going to The Masters ⛳

Former NFL star to serve as an on-course reporter during the Par 3 contest (FOS)

Bleacher Report•2w

Masai Ujiri Joins Toronto Tempo

Former Raptors prez to be part of new WNBA team's ownership group

www.sportico.com•2w

Fanatics Trading Card Suit Tossed Over Plaintiffs' Lack of Purchases

Fanatics scored an antitrust litigation win over five men claiming trading card prices were too high; the judge ruled the lawsuit lacked context.

www.sportico.com•2w

College Sports' New Legal Risks: Prediction Markets and NIL Fraud

A former prosecutor in a massive NCAA corruption case outlines college sports' potential legal issues with prediction markets and the NIL industry.

www.sportico.com•2w

Sporticast: Soaking Up the Sun Sale

The Seahawks sale and NBA Seattle expansion dominate this Sporticast podcast. The hosts also talk about Elon Musk the owner and the WNBA's Sun move.

Bleacher Report•2w

Hard Knocks Teams Revealed 🍿

Seahawks to be featured this summer while Patriots take spotlight in 2027 (Rapoport)

Bleacher Report•2w

Flag Football League Coming 🏈

NFL partners with TMRW Sports, investors like Tom Brady, Peyton Manning and Serena Williams

Bleacher Report•2w

Wild CFB Private Jet Expenses ✈️

Alabama, Nebraska and Michigan all spent over $1M on private travel in 2025 (FOS)

Bleacher Report•2w

Super Bowl 63 in Las Vegas

NFL confirms event will return to Allegiant Stadium in 2029

www.sportico.com•2w

NBA Owners Approve Dundon's $4.1B Trail Blazers Purchase

The NBA board of governors approved Tom Dundon's agreement to buy the Portland Trail Blazers from the estate of former owner Paul Allen.

www.sportico.com•2w

Oregon Insists DraftKings' Historic Pitch Product Isn't Casino Game

"DK Replay" solicits timed bets on anonymized MLB pitches that have already occurred. If it spreads nationwide, it could boost DraftKings' revenue.

Bleacher Report•2w

NBA Approves Blazers Sale

Investor group led by Tom Dundon to purchase controlling share of franchise

www.sportico.com•2w

NFL's Flag Football Backers Include Ariel, Sixth Street, Blue Pool

The NFL's flag football investors include five institutional firms: Ariel, Sixth Street, Dynasty, Blue Pool and a group associated with Silver Lake.

Bleacher Report•2w

Derrick White Unfollows Stephen A.

Smith took a moment to respond on Monday 🎥

www.sportico.com•2w

Fertitta Buys WNBA's Sun for $300 Million, Moving Team to Houston

Rockets owner Tilman Fertitta will pay $300 million to buy and relocate the Connecticut Sun. It is 150x what Mark Davis paid for the Aces in 2021.

Bleacher Report•2w

Kelce Signs with Tommy Hilfiger 😎

Chiefs TE inks endorsement deal with iconic clothing brand

Bleacher Report•2w

Duke Roster Cost 'at Least' $10M

Blue Devils' NIL money not enough to secure Final Four berth (On3)

www.sportico.com•2w

MLB Beats Scouts' Age Bias Lawsuit as AI, Analytics Fear Rises

A federal judge has dismissed a lawsuit brought by older baseball scouts who say they have been illegally pushed out of employment with MLB teams.

www.sportico.com•2w

Players Era's 32-Team Championship Ambitions Face Reality Check

The NIL-paying men's college basketball event is now considering a reduced field size for its Thanksgiving 2026 edition.

Bleacher Report•2w

NFL Sends Memo About Refs

Teams prohibited from public comments regarding CBA negotiation with officials (Schefter)

www.sportico.com•2w

Wrexham Revenue Up 28x Since Celeb Purchase, but Losses Soar

Wrexham's commercial revenue is now greater than multiple Premier League clubs, but it is still less than 10% of the Big Six ones, such as Liverpool.

www.sportico.com•2w

Sportico Transactions: Moves and Mergers Roundup for March 27

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry.

www.sportico.com•2w

Lachlan Murdoch Makes 92x Return on Royals Cricket Sale

RedBird Capital, Lachlan Murdoch are among the Investors earning a windfall on the $1.6 billion sale of the Rajasthan Royals cricket team.

www.sportico.com•2w

For Sale: A Seattle Sports Empire?

The Seattle Seahawks are for sale as the NBA sells an expansion franchise in Seattle. Could one billionaire lead a ~$17 billion purchase of both?

onefootball.com•2w

Messi Stand Unveiled by Miami 🌟

Section of Nu Stadium re-named after Leo

Bleacher Report•2w

NBA Legend Upset with Caleb

HOFer George Gervin irked by Bears QB's attempt to trademark mutual 'Iceman' nickname (ESPN)

www.sportico.com•2w

Baseball, Hot Dogs, Apple Pie & Labor Strife: Lockout May Set MLB Back

Our collective love for the game is boundless, but if history is any guide, a 2027 work stoppage could put MLB in the friend zone.

Bleacher Report•2w

'Homecoming: The Tokyo Series' Doc

CNN to stream exclusive look at last year's battle between Dodgers and Cubs

www.sportico.com•3w

DraftKings, NCAA Trade Shots Over 'March Madness' Trademark

DraftKings and the NCAA have filed multiple briefs as the two sides debate whether DraftKings is violating trademark law in March Madness promotions.

Bleacher Report•3w

Angel Lands Vogue Australia Cover 🖼️

WNBA star rocks signature AR1's in new photos 📸

Bleacher Report•3w

Brady Stars in New Commercial

Ferrero North America reveals new $1M prize with help from NFL legend. Tap to watch 🎥

www.sportico.com•3w

Here's What David Rubenstein Just Gave Every NBA Owner

Carlyle Group co-founder David Rubenstein spoke to NBA owners on the America 250 celebration and gave each one a Declaration of Independence replica.

Bleacher Report•3w

Most Popular MLB Jerseys 💰

Dodgers dominate sales since World Series 📸

www.sportico.com•3w

Roger Mason Jr. Sells Sports Incubator Vaunt to AI Platform

In a bid to tap the $400 billion global participation sports market, Future of Sports Platform is acquiring Roger Mason Jr.'s incubator for emerging leagues and competitions.

www.sportico.com•3w

Sweet 16 by the Numbers: 10 Delicious Data Points From Men's Tourney

The March Madness 2026 Sweet 16 has only one double-digit seed remaining, the Texas Longhorns, which also has the nation's largest athletics budget.

www.sportico.com•3w

Sporticast: A Prediction Market Deep Dive

Robinhood VP JB Mackenzie joins the Sporticast sports business podcast to discuss prediction markets' growth and controversies.

Bleacher Report•3w

Owners Could Earn Added $20B 🤑

NBA expansion teams and launch of Europe league revenue would not have to be shared with players (Sportico)

www.sportico.com•3w

NBA Expansion in U.S., Europe Could Net Over $20 Billion for Owners

NBA owners approved the exploration of Seattle and Las Vegas expansion, while it plans for a European league. The combined fees could top $20 billion.

Bleacher Report•3w

NBA Govs Approve Expansion

League to explore bids and applicants 'exclusively' in Las Vegas and Seattle with offers from $7B-10B expected (Shams)

Bleacher Report•3w

2026 Sports Emmy Nominees 🏆

Barkley, Brady, Jason Kelce up for honors among 47 categories 📲

www.sportico.com•3w

For Sports Fans Seeking Spoiler-Free Refuge, Phones Become Foes

ESPN, MLB and Apple are hoping their apps can avoid ruining the TV experience with an ill-timed notification, now that data moves in split-seconds.

www.sportico.com•3w

Play Ball! Netflix, NBC Look to Make a Big Splash With MLB Packages

Yankees-Giants on Netflix and Mets-Pirates on NBC kick off the new packages for the 2026 MLB season.

Bleacher Report•3w

Hubert Davis' Top Landing Spots 📍

Where former Tar Heels HC could end up after 5 years in Chapell Hill 📲

Bleacher Report•3w

NCAA Tourney Breaks TV Records 🔥

Already most-watched March Madness EVER with 10.1M viewers through 2nd round

www.sportico.com•3w

Indian Cricket Team Sold for $1.78B to Blackstone, Bolt Ventures

Cricket team Royal Challengers is sold to investor group that includes Blackstone, Bolt Ventures, Aditya Birla Group and The Times of India Group

Bleacher Report•3w

Opening Day Ticket Prices 🎟️

Cheapest and most expensive get-in prices around the majors

www.sportico.com•3w

Monarch Makes First WNBA Investment in Cleveland Team

The new WNBA expansion team in Cleveland has added 10 new investors, including investment firm Monarch Collective, which is focused on women's sports.

www.sportico.com•3w

Peyton Manning Turns 50 With $575 Million in Career Earnings

Peyton Manning earned roughly $250 million in playing salary during his NFL career but has made even more off the field since he turned pro in 1998.

www.sportico.com•3w

NBA Owner Leads $15 Million Funding Round in Padel League

Charlotte Hornets owner Rick Schnall is led a funding round that values the PPL at 10x a seed round a year ago,

www.sportico.com•3w

As Alysa Liu Goes Mainstream, Figure Skating Sign-Ups Surge

Figure skating executives at USFS and the ISU explain how the sport is capitalizing on the mainstream popularity of Olympic gold medalist Alysa Liu.

www.sportico.com•3w

Sporticast: Where Have All the Upsets Gone??

March Madness upsets are disappearing amid NIL and transfer portal shifts. This Sporticast podcast episode also talks WNBA labor, Frozen Four.

Bleacher Report•3w

NBA's Projected Salary Cap 📉

League informs teams that 2026-27 cap may be $165M, which is $1M lower than previous outlooks (Shams)

Bleacher Report•3w

Sweet 16 Ticket Prices 😳

East regional matchups in D.C. top get-in price list 📸

Bleacher Report•3w

Ben Rice's New Sponsorship 🤣

Perfect partner for Yankees 1B 📸

Bleacher Report•3w

Ohtani WBC Uni Sells for $1.5M

Game-worn uniform is the most paid for a Shohei jersey at auction (ESPN)

Bleacher Report•3w

Kentucky Spent $22M on Roster

Wildcats failed to advance to men's Sweet 16 (The Athletic)

www.sportico.com•3w

Think Streaming Sports Is Confusing? Try Running a Sports Bar

How do sports bars keep up with the streaming revolution? A mix of satellite and digital distribution has some stores asking the government for help.

www.sportico.com•3w

Gastineau's $100M ESPN '30 for 30' Suit Fails Due to Newsworthiness

A judge has tossed Mark Gastineau's NIL lawsuit over "30 for 30" airing a video of him with Brett Favre. Gastineau's fame is key to the ruling.

www.sportico.com•3w

NCAA Sues DraftKings to Block Use of March Madness Trademarks

The NCAA demands a restraining order to block DraftKings from using "March Madness," "Final Four" and similar marks to sell sports betting products.

www.sportico.com•3w

High Point Grabs Biggest Financial Win of NCAA's Upset-Light 1st Round

High Point's win over Wisconsin was a rare upset in an NCAA tournament dominated by favorites and higher-budget programs.

www.sportico.com•3w

The NBA, Magic City and the Limits of Brand Control

The most influential narratives about sport no longer originate from the league offices. The Magic City-Hawks hubbub illustrates this shift.

www.sportico.com•3w

WNBA Releases CBA Term Sheet With Top Salaries Above $1M, Rev Sharing

The term sheet marks a meaningful step in the process toward ratifying a new collective bargaining agreement.

www.sportico.com•3w

Washington's New Millionaires' Tax Will Hit Pro Athletes

Washington Gov. Bob Ferguson is expected to sign into law a millionaires' tax that dozens of pro athletes and some college athletes will pay.

www.sportico.com•3w

Sportico Transactions: Moves and Mergers Roundup for March 20

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry.

www.sportico.com•3w

Sportico Transactions: Moves and Mergers Roundup for March 13

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry.

www.sportico.com•3w

Jeff Webb, Varsity Founder and Cheer Tycoon, Dies From Accident

Webb grew Varsity from a small cheerleading business into a a multi-billion-dollar enterprise, inspiring praise and criticism along the way.

www.sportico.com•3w

March Madness Blue Bloods Are the Antidote to Withering Cable Model

Florida's victory in last year's title tilt delivered a six-year ratings high of 18.1 million viewers on CBS.

www.sportico.com•3w

College Basketball Crown Imposes Strict Team Promo Requirements

The postseason tournament, now in its second season, has established clearly defined PR objectives for participating teams within their contracts.

www.sportico.com•4w

WNBA Season Poised to Expand to 52 Games Over Course of CBA

The WNBA regular season will expand from 44 games in 2026 to as many as 52 games under terms of a proposed new CBA with players.

Rookie's No-Hit Bid Ends in 9th 🤏

TRENDING ON B/R

Rookie's No-Hit Bid Ends in 9th 🤏

TRENDING ON B/R

Dodgers WS Team Cost $514.6M🤑

Dodgers WS Team Cost $514.6M🤑

5 NFL YouTube Games Could Mean Another Subscription for Fans

San Diego Padres Sale Bidding Nears $4 Billion Mark

Team USA Board Mulls LA28 Ticket Fees, NCAA Squeeze

Padres Sale Agreement Expected Soon

What's Buzzing

Mets' $10M DR Facility Pics 💪

This Firm Scores Public Funds Big Returns From Soccer Stragglers

Sporticast: What’s Going On With LIV Golf?

LIV Golf in Crisis as PIF Considers Cutting Funding After $5B+ Loss

NBA’s Broadcast-Friendly TV Deal Leads to Highest Ratings in 7 Years

Amazon’s NBA Streaming Slip-Up Arrived at a Bad Time

McIlroy's Historic Masters Win Helps CBS to 11-Year Ratings High

Charlotte's Buzzing for the NBA's Most Interesting Play-In Team

Breaking News

Sporticast: A First-Timer's View of the Masters

Anonymous College Athlete Feedback Site Seeks Coach Input, Sans Subpoenas

TPG Agrees to Buy Learfield in Deal Worth Roughly $2 Billion

Azzi Fudd Getting PAID 🤑

Atop the 2026 WNBA Draft, a Rare Bit of Mystery

NBA's Top-Selling Jerseys 💸

WNBA's No. 1 Draft Pick Will Earn $500,000. But Who Will It Be?

Rory McIlroy Wins Second Straight Masters, Earning $4.5M Payday

Masters Prize Money Payout 💰

FTC, StubHub Reach $10M Settlement Over Ticket Price Transparency

Sportico Transactions: Moves and Mergers Roundup for April 10

New U.S. Tax Rule Could Cost Knicks, Rangers $75 Million Per Year

The Masters' New Amazon Deal Doesn't Threaten CBS

WNBA Expansion Teams Approved

Lakers Add Courtside Seating

First $1M WNBA Contract 💰

C's-Knicks Ticket Prices 💰

Sports Investing's Next Wave Tops 'Invest West' Agenda

B1G March Madness Earnings 🏆

MLB Salaries Set New Record 📈

Masters Merch Sales Stats 😳

Bad Blood: Taylor Swift Fan's Suit Reveals Ticket-Holder Limits

Yao Ming, Marc Lasry Invest in Tsai's Asian College Hoops League

Israeli Billionaire's Company Snaps Up Spanish SailGP Team

Sporticast: Is Your CEO Playing Too Much Golf?

Michigan-UConn Defies Cable's Decline to Hit 7-Year TV Ratings High

Topps Unveils Jaxson Dart Card

Jeff Shell Leaves Paramount Skydance to 'Focus on Lawsuit'

The Masters Already Perfected the Big-Event Curtain Raiser

Dick Vitale Shares Health Update

Fanatics Turns Rewards Program Into a Direct Revenue Stream

CBB Transfer Portal Entries 😳

Dunkman League Coming This Summer 💥

Steph to Auction 70+ Shoes 🤯

Sporticast: An NFL Partner's Curious Anti-NFL Legal Argument

Michigan Secures Big Ten Sweep of Basketball Titles, Payouts

Michigan's Dominance Poses Threat to NCAA Title Game Ratings

UConn vs. Michigan NIL Costs😱

WNBA Expansion Vote: Ownership, Valuation Breakdown for 3 Teams

Masters Concession Prices 📝

UCLA Blowout Gives Women's Basketball a Rare New Power

WNBA Pay Raises 🤑

Fox, Sinclair Decry NFL Antitrust Exemption as Sop to Streamers

Sportico Transactions: Moves and Mergers Roundup for April 3

NCAA Halts UVA QB's 7th-Season Bid. Will Congress Tackle Eligibility?

Kirk's Career Earnings 🤯

Fab Five Final Four Broadcast

Son Rise: LAFC Cashes In With Another Korean Culture Tie

Sporticast: The Next Wave of Athlete Billionaires Is Coming

Kalshi Classifies Itself as 'Gambling' in Federal Trademark Request

Netflix Connects with TV's Dollar Demo in MLB Debut

KKR-Backed Varsity Brands to Buy Soccer.com and Lax.com

NFL Referee Gender Bias Lawsuit Echoes 30-Year-Old NBA Case

Top 50 Highest-Paid Athletes💰

NBA Europe Team Bids Include Multiple $1 Billion Offers

WBD, Zaslav Defeat Securities Fraud Lawsuit Over Failed NBA Renewal

Chelsea Lost EPL-Record $349 Million During 2024-25 Season

Highest-Paid Athletes All-Time: Jordan, Tiger, Ronaldo Lead

Tomlin's Top TV Landing Spots

Dolphins Get $12.5B Valuation 💸

March Madness Sets TV Record📈

OKC Announces New Arena Name

Kevin Durant Whoop Valuation Up 81x Since His 2017 Investment