Sports Business

What's Buzzing

USA TODAY Sports

USA TODAY's Jon Arnold and former USWNT player Lori Lindsey share their thoughts on the United States being knocked out of the World Cup by Belgium. https://t.co/uZzeRvrK5p

TMZ Sports

Jeff Jarrett Says Taylor Swift, Travis Kelce's Kids Would Hit 'Genetic Lottery' https://t.co/TEwBGpiSQZ

USA TODAY Sports

The latest on the LeBron James sweepstakes seems to be down to three teams. Here's what we know https://t.co/U5OBfAYchA

Bill Simmons

New @TheRewatchables — ‘Ali’ 25 years later with me, @VanLathan @ChrisRyan77. Our 9th Michael Mann movie — this kid might have a future in this business. (BTW he’s now tied w/ Tony Scott and Spielberg for the RW lead.) Watch on Spotify(or Netflix) https://t.co/FdV8cpfpqh

USA TODAY Sports

The 2026 World Cup is down to its elite eight, as four intriguing matchups are on tap featuring soccer's biggest star players. https://t.co/zqDz01Ku75

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Feds Detail Hoopster Kerr Kriisa’s Alleged $2.2M Criminal Side Hustle

Former college basketball player Kerr Kriisa is accused in a criminal indictment of defrauding two victims while playing at four schools.

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Rogers Completes Toronto Sports Empire With $3.1B MLSE Purchase

The deal gives Rogers Communications full ownership of teams in four of the five biggest North American leagues and sets stage for a minority sale.

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U.S. Soccer Is at the Rubicon

The U.S. men's knockout game vs. Belgium is the World Cup moment that investors spent billions hoping would come for the USMNT in 2026.

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Versant to Acquire Full Swing Golf Tech From Bruin Capital for $530M

Tiger Woods was an early adopter of Full Swing's next-gen golf simulator.

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U.S. World Cup Run Boosts Both Nike and Adidas Jersey Sales

The U.S. Men's National Team is performing well at the 2026 World Cup, and in a merchandise first, both Nike and Adidas have hot-selling jerseys.

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World Cup Nationalism Drives Media as U.S. Seeks ‘Soccer Nation’ Status

Want proof that the U.S. is now “a soccer nation” that truly treats the sport like the rest of the world does?It’s the unapologetic media homerism.

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How Do You Say ‘Phenom’ In French? Club Sportico

Paul Seixas is a rare teenager competing at the Tour de France. He's also seeking to end France's 41-year drought in the sport's biggest race.

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Sportico Transactions: Moves and Mergers Roundup for July 3

Personnel, partnerships, products and purchases for this week in sports business.

Bleacher Report•4d

Dolan's Son Taking Over NYR

James Dolan handing control of Rangers over to son Quentin (NY Post)

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World Series of Poker Returns to ESPN, Now With AI

ESPN's World Series of Poker streams to include AI tool that uses body language to predict a player's cards; similar tech could hit other sports next.

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Insights from Ed Davidson, Chief Growth Officer for LIONS at Cannes Lions

Ed Davidson, Chief Growth Officer for LIONS, discussed with Sportico how the growing intersection of sports and the creative marketing industry has fueled the expansion of Lions Sport, bringing together global leaders from both sectors. They highlighted sport’s unique ability to unite audiences at scale, while emphasizing that brands are still in the early stages […]

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Insights from Shana Stephenson, Chief Brand Officer for the NY Liberty at Cannes Lions

Shana Stephenson, chief brand officer of the WNBA‘s New York Liberty, talks with Sportico about how brands now recognize the value of investing in women’s sports, and how the Liberty have grown their portfolio from one partner to more than 50. Stephenson, whose team boasts a significant number of household names, understands how crucial it is […]

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Insights from George Aivazoglou, Managing Director of NBA Europe at Cannes Lions

NBA Europe is coming to the end of its investment process, and George Aivazoglou, the managing director of NBA Europe, walks Sportico through what’s up next (meeting with agencies about partners) and why now is the right time for NBA Europe to launch. Sportico was the exclusive media partner of SPORT BEACH, which brought together an up-leveled lineup of […]

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Insights from Michael D. Ratner, CEO of OBB, and Selena Kalvaria, CMO of Fanatics at Cannes Lions

Fanatics‘ Selena Kalvaria and OBB Media founder Michael D. Ratner sit with Sportico at Cannes Lions to explain the strategy behind the company’s viral “Bet on Kendall” campaign, why Kendall Jenner was more than just the face of the creative, and how Fanatics Studios is reshaping the company’s approach to brand storytelling. They also preview […]

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Sporticast: Tennis Players Score With 4 Earning $40M+ in Last Year

A look at the highest-paid tennis players lead off this Sporticast podcast. The hosts also talk about NBA Europe bids, Nike earnings and NBA finances.

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NBA Players, Owners to Split $580M in Escrow at a 45%-55% Ratio

The NBA's 2025-26 season basketball-related income was $11.68 billion, up 14%. It means players and owners will split escrow funds almost 50-50.

Bleacher Report•6d

WILD Tobias Harris-MJ Stat 🤨

NBA legend's career earnings is less than a 3rd of newest Spurs forward 📸

www.sportico.com•6d

Insights from Basketball Legends Diana Taurasi and Jaylen Brown Cannes Lions

Sportico spoke with Celtics’ Jaylen Brown about the launch of Plyrs Untd, the NBA’s new commercial arm that will look to build equity and expand the union’s yearly revenue. Brown emphasizes how Plyrs Untd, which is 100% owned by the players, could have a massive impact on the athletes. The NBPA is kicking off this new venture with a […]

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Inner Circle Sports Sale to William Blair Closes

Global investment firm William Blair finalized its deal for boutique sports firm Inner Circle Sports, which has advised on hundreds of sports moves.

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Highest-Paid Tennis Players 2026: Alcaraz Leads, Women Score

The 10 top-earning tennis players collectively made $344 million from prize money and endorsements during the past year. Six women cracked the list.

Bleacher Report•6d

Steph Curry's New Logo 👀

Warriors star tweaks signature brand after Li-Ning deal 📸

Bleacher Report•6d

LeBron to Film Documentary 🎬

The King plans to have 2026-27 season recorded with live-streaming involved too (Yahoo)

Bleacher Report•1w

LeBron Leaving Lakers 😨

James informs team he's playing elsewhere next season (Shams)

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How Serena Williams Made a Career-High $40 Million This Year

Serena Williams is as popular as ever for brand endorsements and speaking gigs, pushing her annual earnings higher than when she was playing tennis.

Bleacher Report•1w

Wisconsin Adds Culver's Patch 🍔

Badgers link up with in-state fast food chain. See it here 📲

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NBA Europe Bids Top $500M in Each of 12 Target Cities

NBA Europe is on track to launch in October 2027 and had multiple groups bid more than $1 billion to secure franchises in the latest round of bidding.

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Insights from Genius Sports CEO, Mark Locke, CMO, Tony Marlow and CRO, Josh Linforth at Cannes Lions

Getting the data? Easy. Knowing what to do with it? That’s the hard part. “In the U.S. we have access to 250 million people… if you’re local team is losing you’ll want to spend 25% more on takeaways, that’s what the data is telling us,” Mark Locke, CEO of Genius Sports, told Scott Soshnick. Tony […]

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Insights from MLB Legends CC Sabathia, Jimmy Rollins, Hunter Pence and Dexter Fowler at Cannes Lions

CC Sabathia remembers being able to take care of his family as soon as he signed his first MLB contract. Sabathia talks about how when he was playing, he focused on baseball and not much else, compared to now, where it’s more common for players to focus on outside businesses and opportunities. Hunter Pence, a […]

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Insights from West Health CEO Shelley Lyford and Damar Hamlin at Cannes Lions

Scott Soshnick and Shelley Lyford discuss health, wellness, aging, vitality and rosé on the beach at Cannes Lions. “I think that we’re at this unique time in our history where a lot of people are focused at being the best they can be for as long as they can be,” Lyford, CEO of West Health, […]

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Insights From MLS Execs Carter Ladd and Radhika Duggal at Cannes Lions

Carter Ladd, CRO of MLS, and Radhika Duggal, CMO of MLS, talked about how to capitalize on soccer interest after the FIFA World Cup.

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World Cup Knockout Teams Will Face the Ultimate Foe: Heat Wave

World Cup knockout games could be played in record heat from Miami to Toronto. Teams, fitness companies' tech to keep players cool will be tested.

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Serena Williams’ Comeback Doesn’t Guarantee Her Health Insurance

Serena Williams is back playing tennis on the biggest stage. But a Wimbledon appearance doesn't make her a WTA member again… yet.

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Sporticast: An Equity vs. Economics Breakdown of NBA Europe

The economics of NBA Europe lead off this Sporticast podcast. The hosts also talk about the World Cup latest, and Serena Williams' return to tennis.

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PLL Raises $100M From Tsai, Ares Amid ‘Critical Growth Window’

The Premier Lacrosse League (PLL) has raised $100 million, its largest round ever, from a group that includes Joe Tsai, Ares funds, Glen Powell, more.

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Liberty Media’s Chang, LIV’s O’Neil Join ‘Sportico Sports Business’

Scott O'Neil and Derek Chang expressed the opportunities for sports investors by highlighting teams with rising valuations and a global footprint.

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Comcast Eyes NBCUniversal Spinoff From Core Cable Business

All things being equal, the Comcast-NBCU marriage of the distribution and content assets will have been relatively short-lived.

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Title IX in the Age of House, NIL and Cash-Strapped Universities

Title IX just had its 54th anniversary, but despite gains for some women in the NIL era, gender equity doesn't feel any closer in college sports.

Bleacher Report•1w

Ohtani Card Sells for $2.5M 💰

Most expensive public sale for any rookie card of Dodgers star 📸

Bleacher Report•1w

LBJ Rookie Card Sets Record 🤯

Collectible sold for $2.9M, becoming most expensive LeBron card at public auction 📸

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Inside NBA Europe’s Revenue, Equity Structure at Bid Deadline

The NBA's plan for its new European league includes shared equity, performance distributions, a pro rata share of net income, a salary cap, and more.

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For Germany, a World Cup Knockout Will Bring a New Jersey

The 2026 World Cup will be Germany's last in Adidas after 72 years, as die Mannschaft are switching to Nike in 2027. Fans have mixed views about it.

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Cal Finally Finalizes Ron Rivera’s Football GM Contract

The former NFL coach executed his three-year employment agreement with the University of California on June 16.

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Tennis’ Richest Loser Is No More

Alejandro Davidovich Fokina won his first ATP singles title on Saturday. Prior to the match he'd won millions more than anyone else without a title.

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NHL Has ‘Zero Concerns’ About Drawbacks of Decentralized Draft

The NHL may have to foot a bigger bill because its teams now operate remotely on draft night. But the league is still working to build up the event.

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Sportico Transactions: Moves and Mergers Roundup for June 26

Personnel, partnerships, products and purchases for this week in sports business.

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NCAA’s 5-Year Legal Spending Nears $300 Million

The association reported $63.5 million in legal fees last fiscal year, bringing its five-year spending on outside counsel to nearly $300 million.

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Cash Considerations Ruled the NBA Draft. Here’s How They Work

Moving money from team to team seems like a simple enough concept, but the league has a specific set of rules governing how cash is used in transactions.

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Brunson’s China Brand-Builder Paves a Silk Road for NBA Stars

East Goes Global has thrived on helping athletes, teams and leagues grow, and monetize, their overseas fanbases, and it doesn’t expect those opportunities to disappear anytime soon.

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Mr. Haaland’s Opus: Norway Striker Brings Joy to the World Cup

Erling Haaland will be backed by an army of Norwegians—and a horde of newly-minted American fans—when he squares off against Kylian Mbappé.

Bleacher Report•1w

Warriors New Jersey Sponsor 👀

Partnership with AI cloud firm Iren represents richest sponsorship deal in North American team sports (Sportico)

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Jimmy Rollins, Big Papi, NBA Europe’s George Aivazoglou at Cannes Lions

Sportico wraps up the time on the French Riviera exclusively speaking with some of the biggest execs in sports plus two baseball legends.

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NCAA, CSC Score Key Win in Associated Entities Spat

A federal judge has ruled that multimedia rights companies and third-party brand sponsors can count as associated entities under the House settlement.

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Warriors Jersey Patch Deal With AI Firm Worth More Than $50 M/Year

AI cloud provider Iren will be on the jersey's of the Golden State Warriors next year in the richest sponsorship in North American team sports.

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World Cup Seeding Rules Designed to Leave Doubt Until the Final Whistle

The U.S. has a 99.5% chance of playing Bosnia and Herzegovina in the round of 32. There's one set of results that would see it play Senegal instead.

Bleacher Report•1w

Caleb's Trademark Rejected 🥶

Bears QB loses initial attempt to lock down 'Iceman'

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Mayfield, J-Dub, McLaughlin-Levrone Invest in $1B OKC Soccer Project

The star trio joins Russell Westbrook and Jozy Altidore in the ownership group led by financial executive Christian Kanady for a new OKC USL club.

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Cleveland Cavaliers Selling LP Stake to Blue Owl at $5.5B Valuation

The Cavaliers are selling a 5% to 10% stake in the team to investment firm Blue Owl, which has investments in four other NBA clubs.

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Nelly Korda Chases History at Women’s PGA Championship

Nelly Korda is the LPGA's biggest star, and the career Grand Slam and Hall of Fame qualification are on the table for her this week.

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Sporticast: The Biggest Loser in the NHL’s Texas Expansion

The NHL's Texas expansion team, in Houston or Austin, will be owned by Dan Friedkin. This Sporticast podcast also talks Brendan Sorsby and PGA Tour.

Bleacher Report•1w

Henri Veesaar Trade Details 📝

UNC star's draft fall finally ended by Hawks; missed out on $5M+ in NIL 📲

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CC Sabathia, Hunter Pence, Dexter Fowler on Day 3 at Cannes Lions

A trio of MLB legends discuss the newest rule changes in baseball and their investment habits then and now during another day at Cannes Lions.

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Cape Verde’s Cinderella Run Puts Companies at Odds Over Jerseys

Cape Verde has made its World Cup Cinderella run wearing Capelli Sport uniforms. So why is Tempo also selling Blue Sharks jerseys?

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Fox Does Not Have an Alexi Lalas Problem (Even If Everyone Else Does)

The face of Fox Sports' World Cup coverage for over a decade, Lalas' interactions with Zlatan Ibrahimović have made for some must-see TV.

Bleacher Report•2w

Peterson Signs with Adidas 👟

Jazz's No. 2 pick agrees to top-5 richest rookie shoe deal in NBA history (DePaula)

Bleacher Report•2w

Topps Reveals Rookie Cards 🤩

Top draft picks 1-of-1 autograph cards are here 📸

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NFL Rejects Sorsby Supplemental Draft Bid, Lawsuit Could Follow

The NFL said no to Brendan Sorsby supplemental draft. He could sue, but the case would be a challenge.

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Austin Embraced MLS. Is NHL Expansion Next?

Austin FC arrived in 2019, and its robust fanbase suggests Texas’ capital has more appetite for pro sports.

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Damar Hamlin, NY Liberty’s Shana Stephenson on Day 2 at Cannes Lions

Sportico spoke with Bills' safety Damar Hamlin, New York Liberty Chief Brand Office Shana Stephenson, among others, on the second day of Cannes Lions.

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NHL Approves Penguins $1.7 Billion Sale to Hoffmann Family

The Hoffmann family was approved as the next owners of the Pittsburgh Penguins in a $1.7 billion deal, ending Fenway Sports Group's tenure.

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PGA Tour Revamps Schedule, Approves Rolapp as Commissioner

The PGA Tour approved a two-tiered system of tournaments starting in 2028 with promotion and relegation, as well as Brian Rolapp as its next commish.

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Sportico Studio’s New Video Experience Debuts at Cannes Lions

Sportico this week launched Sportico Studio, a dedicated content and creative solutions offering for brands looking to engage the sports business community.

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Giannis Trade to Heat Gives Him a $14M Tax Windfall

Giannis Antetokounmpo being traded to the Miami Heat leads to a different income-tax outcome than if he'd joined the Boston Celtics or stayed put.

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NBA Draft 2026: Contract Values for AJ Dybantsa, Every First-Round Pick

BYU's AJ Dybantsa is the likely No. 1 pick in the NBA Draft; if the Wizards do draft him, he will sign a four-year contract worth $67.1 million.

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Sportico With Jaylen Brown, Diana Taurasi on Day 1 at Cannes Lions

Sportico exclusively speaks with Celtics' Jaylen Brown and basketball legend Diana Taurasi, among others, on the first day of Cannes Lions.

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Sporticast: Why Netflix, EA Have Their Own World Cup Games

There are two video games offering a World Cup play experience. This Sporticast podcast talks about Netflix and EA's offerings and Backyard Sports.

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Judge Spikes Disgraced Volleyball Coach’s $250M Suit Against Advocate

Butler sued the Title IX advocate in 2021 after she launched a public-awareness campaign over decades-old sexual misconduct allegations against him.

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The Modell’s Quasi-Comeback Has a Wacky Legal Backstory

After the Knicks win, the family behind Modell's is relaunching the business under MitchellModells.com after losing the IP rights in its bankruptcy.

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PWHL Gets $100M Investment From Larry Tanenbaum, Ilitch Companies

The Professional Women’s Hockey League has taken outside capital for the first time, adding two sports empires to its cap table.

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NBA Players Union Launches New Commercial Arm Plyrs Untd

The NBPA has created a consumer-facing brand, Plyrs Untd, that will look to build equity and expand the union's nearly $300 million in yearly revenue.

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Pope Leo on Sports: Insights From a Personal Meeting

Sportico Editor-in-Chief Scott Soshnick met Pope Leo as part of two days of discussions in Rome on global issues, including sports.

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Wyndham Clark Wins U.S. Open, Gets $4.5 Million in Prize Money

Wydham Clark backed up his 2023 U.S. Open with another major at Shinnecock. His $4.5 million in prize money matched the payout at the 2026 Masters.

Bleacher Report•2w

Dart Card Sells for $105K 💰

Giants QB's autographed collectible goes for 3x more than Eli's most expensive sale 📸

Bleacher Report•2w

OG's Tip-In Ball to Auction 🔥

A piece of NBA history 📸

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Sportico Transactions: Moves and Mergers Roundup for June 19

Personnel, partnerships, products and purchases for this week in sports business.

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Back to School: Philly MLS Club Plans Free Youth Soccer

Philadelphia’s MLS club will finance soccer resources and education in local elementary schools as youth sports costs rise.

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Indiana’s Bob Knight Statue Costs a Pretty Penny

IU commissioned sculptor Brian Hanlon to memorialize the legendary Hoosiers head coach.

Bleacher Report•2w

UFC WH's Historic Ratings 📈

Highly anticipated event drew 17M total viewers from the US and Latin America

Bleacher Report•2w

Serena Williams Revealed for Fanatics Fest Debut

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World Cup Bumps Relevance of Local NJ Media Company

Local Girl Media Group has thrived on hyper-local news, and the logistical confusion around the World Cup has created an opportunity to deliver.

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Sportico Parent PMC to Acquire Vox Media, Owner of SB Nation

Sportico's focus on sports business and SB Nation's focus on covering sports for the super fan will create sweeping coverage of all aspects of sports.

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NYC’s Championship Parades Sub Toilet Paper for Ticker Tape

The New York Knicks will follow a Canyon of Heroes Broadway route that has been paraded down for more than 100 years, with millions turning out.

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Fox’s World Cup Ratings Boosted 25% by Out-of-Home Deliveries

In the expanded group stage alone, FIFA's controversial new hydration breaks could pour another $195 million in ad revenue into Fox Sports' coffers.

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Sorsby Agent’s Accusations About Cincinnati May Impact NIL Lawsuit

Brendan Sorsby's agent has accused Cincinnati of knowing about Sorsby's gambling problem in a sign the school's NIL lawsuit against Sorsby has risks.

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Los Angeles Intuit Dome to Host 2027 Laver Cup

The $2 billion Intuit Dome, which opened in 2024, will host next year's Laver Cup featuring Team World against Team Europe.

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Mayweather, With $1.2B in Earnings, Facing Charges for $200K Bad Check

Floyd Mayweather made an estimated $1.16 billion since he turned pro in 1996 but is facing felony charges related to a $200,000 watch purchase.

Bleacher Report•2w

Caitlin Clark Leaks Her Shoe 👀

First look at WNBA star's signature kicks 📸

www.sportico.com•3w

His House v. NCAA Claim Was Worth $40K. Referring Others Got Him $1M

Two claims purchasers, Athlete Creditor and Sycamore Groves, say they've bought up a third of the available back damages for House v. NCAA claimants.

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On Netflix’s World Cup Show, It’s Still Called Football

Netflix's daily World Cup show is geared toward U.K. viewers but might attract American fans who follow the Premier League.

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NBA Finals Ratings Impress Even With Nielsen Measurement Context

A championship that was 53 years in the making marked a fitting conclusion to the first season under the NBA's new $76 billion rights deal.

Bleacher Report•3w

NBA Finals Sets Viewership Record 📈

Most-watched series since 1998 with 20.6M average, 33M peak views in Game 5 📲

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KAT Call: Knicks’ Towns Hunts Trademark While Winning NBA Ring

The Knicks’ star center is pursuing a logo of his own as the Knicks celebrates their first championship in 53 years.

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Sportico Heads to Cannes Lions, Teams With SPORT BEACH, LIONS Sport

Sportico goes to Cannes Lions as an official partner of SPORT BEACH, capturing content live with big names across media, F1, basketball & Olympics.

Bleacher Report•3w

ESPN Signs Top HS Players ✍️

Kaleena Smith and Beckham Black land first-ever merch deals with network (Shams)

www.sportico.com•3w

Sporticast: The Business of 3 Winners

The Knicks won the NBA title, the Hurricanes won the Stanley Cup and the USMNT opened the World Cup with a win. This Sporticast discusses it all.

Bleacher Report•3w

OG Getting Skechers Shoe 🔥

Brand president confirms signature kicks in the works for Game 4 hero

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Fox’s $22 Billion Roku Buy Could Boost Free Sports Streaming Play

Tubi and The Roku Channel are two of the biggest free-streaming platforms, though users consume different types of content one each, Fox execs said.

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Big 12 Sues Texas Tech, Ken Paxton as Sorsby Legal Battle Expands

The Big 12 goes on offense in the dispute over whether Texas Tech should be able to play Brendan Sorsby. The Big 12 sues TTU and Texas AG Ken Paxton.

Bleacher Report•3w

Knicks Title Gear Sets Record

Top Fanatics seller across all sports within first 24 hours of championship (The Athletic)

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How Should Sport Identify Its Future Leaders?

Superstars have long been promoted to coaching and executive jobs after their playing days. But are their skills transferable?

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NWSL’s Angel City Names Amy Taylor as New CEO

Angel City Football Club has appointed former Red Bull North America executive Amy Taylor as chief executive officer, the club announced Monday.

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Spurs Built for Success on Court and Off Despite NBA Finals Loss

The Victor Wembanyama-led Spurs had the second-youngest Finals roster in NBA history and have a new arena coming that is largely funded by taxpayers.

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For $7,000, You Can Have Taylor Swift’s Courtside Seat

The Cleveland Cavaliers are auctioning off unique pieces of memorabilia, including chalk powder used by LeBron James and Taylor Swift's courtside seat

Bleacher Report•3w

Knicks' Championship Bonus 💰

How much each player will take home after the Finals 📲

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NYC Erupts in Celebration as Knicks Deliver Fans a Long-Awaited Championship

On Saturday night, the Knicks, a team of destiny, delivered New Yorkers the Larry O'Brien trophy, at last, a moment that drove fans out of bars and their apartment buildings into the streets to celebrate the Knicks 94-90 Game 5 championship win in San Antonio.

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NBA Champ Knicks Will Get ’70s-Style Love After Doubts and Disrespect

The Karl-Anthony Towns hate parade is out for good, replaced by an NBA championship parade and a lifetime of adoration in New York.

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OG Anunoby Signs Prediction Market Deal After Game 4 Heroics

The 28-year-old will endorse Crypto.com’s “OG Prediction Markets” platform days after putting the Knicks on the verge of their first championship in 53 years.

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Sorsby Legal Fallout Could Expand to Big 12, Texas Tech

Texas Tech, the Big 12 and the State of Texas are all potential litigants should Brendan Sorsby's legal dispute move into other courts and states.

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My Boy’s Wicked Smart: NESN Goes All-in on Homegrown Voices

Since joining NESN in late 2024, CEO David Wisnia has done his part to make the RSN even more indispensable for Boston sports fans.

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How to Stream the World Cup … Better: Experts Share TV Tips

Every World Cup Match is available on Peacock and Fox One in 4K and HDR. Experts discuss how to decrease latency and blur for the best quality.

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College Sports PE Takes Next Step With $100M Utah-Otro Deal

Private equity firm Otro Capital is investing at least $100 million into a new company that encompasses most sports revenue at the University of Utah.

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Oregon Beach Volleyball Title IX Suit Looks for 9th Circuit Save

The lawsuit against Oregon, brought by beach volleyball and rowing athletes, marked the first Title IX case to argue for proportionate NIL support.

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OG Anunoby Nears Logo Trademark, Debuts It on Finals Sneakers

The Knicks forward's skyrocketing popularity after his Game 4 NBA Finals heroics has become an asset for Skechers.

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How ESPN Captured the Mayhem at Madison Square Garden

Crowd shots and celebrity cameos told the story of the NBA Finals after the New York Knicks' historic Game Four comeback.

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ESPN Brass Are Rooting for the Knicks, but Who’d Say No to Game 6?

Bristol capos Jimmy Pitaro and Burke Magnus are unabashed boosters of the Knickerbockers, but neither exec would turn down a return engagement at MSG.

Bleacher Report•3w

Red Panda's Price Per Game 📝

What it takes to book iconic halftime performers revealed 📲

www.sportico.com•3w

Wimbledon’s 20% Purse Increase Still Falls Short for Players

Wimbledon 2026 prize money is up 20% from last year, but it is still smaller than the 16% of tournament revenue that players are asking for.

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Netflix: FIFA World Cup Video Game Doesn't Need 'Super' Graphics

The streaming service is cautiously optimistic about the launch of its new soccer game, banking on how much its players will enjoy the gameplay as opposed to its visuals.

Bleacher Report•3w

Mendoza Files for Trademark 🤨

Raiders QB hoping to make nickname official

Bleacher Report•4w

Updated Finals Game 4 Ticket Prices 🎟️

Only set you back about $4K. Tap for details 📲

Bleacher Report•4w

Josh Allen Tops Merch Sales 💸

Bills QB headlines player list from last season. Tap for top 10 📲

Bleacher Report•4w

Shedeur Outside Top 30 Sales List

Browns QB's reported record earnings not enough. Tap for details 📲

Bleacher Report•4w

Game 4 Ticket Prices Drop 📉

About an 8K discount after Knicks fall to Spurs in Game 3

www.sportico.com•4w

Mercedes F1 Team Posts Record $223M Profit as Drivers Dominate

Mercedes' F1 team just posted a record $223 million profit for 2025, while Kimi Antonelli and George Russell rule the grid in 2026 with six race wins.

www.sportico.com•4w

Knicks Finals Tickets Crunch Tests NYC's High-End Hotel Concierges

Ahead of MSG's first NBA Finals home game this century, concierges say they're hustling for to score tickets for their wealthy guests.

www.sportico.com•1mo

World Cup Streams Land in Airports Through Fox, ReachTV Deal

ReachTV will program live match coverage and additional World Cup content on the TV screens it manages in more than 80 U.S. airports.

Bleacher Report•4w

LeBron Makes TIME 100 List 📝

James named among most influential people in sports alongside Ohtani, Messi and more📲

www.sportico.com•1mo

Jalen Brunson Caught in a Fraught Era for Signature Shoes

Even though the Knicks' star point guard is rapidly rising in the New York sports pantheon, a namesake sneaker wouldn't solve Nike's struggles.

www.sportico.com•1mo

Andreeva, Zverev Win First Slams: Takeaways From Chaos French Open

Mirra Andreeva and Alexander Zverev won their first Grand Slams at a French Open filled with chaos. They will take home $3.3 million in prize money.

Bleacher Report•1mo

Josh Hart Calls Out Finals Prices 🫵

Knicks star feels for fans who can't attend games due to 'ridiculous' tickets

www.sportico.com•1mo

Knicks-Spurs Finals Begins on Red-Hot Ratings Pace for ABC

NBA fans are flocking to their screens as the New York Knicks look to keep Victor Wembanyama under wraps.

Bleacher Report•1mo

NBA Finals Game 1 Viewership Numbers

Most-watched opener in 8 years. Tap for full breakdown 📲

www.sportico.com•1mo

Maja Chwalińksa Could Quintuple Earnings With Roland Garros Win

2026 French Open finalist Maya Chwalinska has earned $1.6 million at Roland Garros. The No. 114-ranked player struggled to pay for a hotel last week.

www.sportico.com•1mo

Club Sportico: Fiesta in the NBA Finals? It's Not Black and White

The San Antonio Spurs aren't allowed to wear their Fiesta jerseys during the NBA Finals. Should they also have to wear white at home?

Bleacher Report•1mo

Bears Closer to Indiana Move

Team board votes to advance new stadium plan

Bleacher Report•1mo

Shedeur's $17.7M NFLPA Income Detailed

Most of Sanders' record-breaking income came from trading cards (FOS)

Bleacher Report•1mo

Breaking News

FIFA cancels World Cup tickets to about 60 fans who got them for free due to error (AP)

Batter Gives Up Mid-AB 🤔

web

TRENDING ON B/R

Re-Grading Offseason's Biggest Moves 🔠

Bleacher Report1d

Shams: Wizards Sign Middleton

Bleacher Report12h

Jaylen Confused by 'Weird' Trade

Bleacher Report17h

Ohtani Becomes 5th Fastest to 300

Bleacher Report10h

Fans React to Messi Madness 🤩

Bleacher Report12h

Batter Gives Up Mid-AB 🤔

TRENDING ON B/R

Re-Grading Offseason's Biggest Moves 🔠

Bleacher Report1d

Shams: Wizards Sign Middleton

Bleacher Report12h

Philadelphia 76ers v Boston Celtics - Game Seven

Jaylen Confused by 'Weird' Trade

Bleacher Report17h

Ohtani Becomes 5th Fastest to 300

Bleacher Report10h

Argentina v Egypt: Round of 16 - FIFA World Cup 2026

Fans React to Messi Madness 🤩

Bleacher Report12h

U.S. World Cup Exit Isn’t So Bad for Fox—Thanks to Hydration Breaks

NIL Era’s Goofiest Lawsuit Hinges on Agent’s ‘Employee’ Status

IOC Conditionally Lifts Ban on Russian Athletes Ahead of LA 2028

NCAA Eligibility Lawsuits Continue Even with New Rules

What's Buzzing

Feds Detail Hoopster Kerr Kriisa’s Alleged $2.2M Criminal Side Hustle

Rogers Completes Toronto Sports Empire With $3.1B MLSE Purchase

U.S. Soccer Is at the Rubicon

Versant to Acquire Full Swing Golf Tech From Bruin Capital for $530M

U.S. World Cup Run Boosts Both Nike and Adidas Jersey Sales

World Cup Nationalism Drives Media as U.S. Seeks ‘Soccer Nation’ Status

How Do You Say ‘Phenom’ In French? Club Sportico

Sportico Transactions: Moves and Mergers Roundup for July 3

Dolan's Son Taking Over NYR

World Series of Poker Returns to ESPN, Now With AI

Insights from Ed Davidson, Chief Growth Officer for LIONS at Cannes Lions

Insights from Shana Stephenson, Chief Brand Officer for the NY Liberty at Cannes Lions

Insights from George Aivazoglou, Managing Director of NBA Europe at Cannes Lions

Insights from Michael D. Ratner, CEO of OBB, and Selena Kalvaria, CMO of Fanatics at Cannes Lions

Sporticast: Tennis Players Score With 4 Earning $40M+ in Last Year

NBA Players, Owners to Split $580M in Escrow at a 45%-55% Ratio

WILD Tobias Harris-MJ Stat 🤨

Insights from Basketball Legends Diana Taurasi and Jaylen Brown Cannes Lions

Inner Circle Sports Sale to William Blair Closes

Highest-Paid Tennis Players 2026: Alcaraz Leads, Women Score

Steph Curry's New Logo 👀

LeBron to Film Documentary 🎬

LeBron Leaving Lakers 😨

How Serena Williams Made a Career-High $40 Million This Year

Wisconsin Adds Culver's Patch 🍔

NBA Europe Bids Top $500M in Each of 12 Target Cities

Insights from Genius Sports CEO, Mark Locke, CMO, Tony Marlow and CRO, Josh Linforth at Cannes Lions

Insights from MLB Legends CC Sabathia, Jimmy Rollins, Hunter Pence and Dexter Fowler at Cannes Lions

Insights from West Health CEO Shelley Lyford and Damar Hamlin at Cannes Lions

Insights From MLS Execs Carter Ladd and Radhika Duggal at Cannes Lions

World Cup Knockout Teams Will Face the Ultimate Foe: Heat Wave

Serena Williams’ Comeback Doesn’t Guarantee Her Health Insurance

Sporticast: An Equity vs. Economics Breakdown of NBA Europe

PLL Raises $100M From Tsai, Ares Amid ‘Critical Growth Window’

Liberty Media’s Chang, LIV’s O’Neil Join ‘Sportico Sports Business’

Comcast Eyes NBCUniversal Spinoff From Core Cable Business

Title IX in the Age of House, NIL and Cash-Strapped Universities

Ohtani Card Sells for $2.5M 💰

LBJ Rookie Card Sets Record 🤯

Inside NBA Europe’s Revenue, Equity Structure at Bid Deadline

For Germany, a World Cup Knockout Will Bring a New Jersey

Cal Finally Finalizes Ron Rivera’s Football GM Contract

Tennis’ Richest Loser Is No More

NHL Has ‘Zero Concerns’ About Drawbacks of Decentralized Draft

Sportico Transactions: Moves and Mergers Roundup for June 26

NCAA’s 5-Year Legal Spending Nears $300 Million

Cash Considerations Ruled the NBA Draft. Here’s How They Work

Brunson’s China Brand-Builder Paves a Silk Road for NBA Stars

Mr. Haaland’s Opus: Norway Striker Brings Joy to the World Cup

Warriors New Jersey Sponsor 👀

Jimmy Rollins, Big Papi, NBA Europe’s George Aivazoglou at Cannes Lions

NCAA, CSC Score Key Win in Associated Entities Spat

Warriors Jersey Patch Deal With AI Firm Worth More Than $50 M/Year

World Cup Seeding Rules Designed to Leave Doubt Until the Final Whistle

Caleb's Trademark Rejected 🥶

Mayfield, J-Dub, McLaughlin-Levrone Invest in $1B OKC Soccer Project

Cleveland Cavaliers Selling LP Stake to Blue Owl at $5.5B Valuation

Nelly Korda Chases History at Women’s PGA Championship

Sporticast: The Biggest Loser in the NHL’s Texas Expansion

Henri Veesaar Trade Details 📝

CC Sabathia, Hunter Pence, Dexter Fowler on Day 3 at Cannes Lions

Cape Verde’s Cinderella Run Puts Companies at Odds Over Jerseys

Fox Does Not Have an Alexi Lalas Problem (Even If Everyone Else Does)

Peterson Signs with Adidas 👟

Topps Reveals Rookie Cards 🤩

NFL Rejects Sorsby Supplemental Draft Bid, Lawsuit Could Follow

Austin Embraced MLS. Is NHL Expansion Next?

Damar Hamlin, NY Liberty’s Shana Stephenson on Day 2 at Cannes Lions

NHL Approves Penguins $1.7 Billion Sale to Hoffmann Family

PGA Tour Revamps Schedule, Approves Rolapp as Commissioner

Sportico Studio’s New Video Experience Debuts at Cannes Lions

Giannis Trade to Heat Gives Him a $14M Tax Windfall

NBA Draft 2026: Contract Values for AJ Dybantsa, Every First-Round Pick

Sportico With Jaylen Brown, Diana Taurasi on Day 1 at Cannes Lions