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Caitlin Clark Lands Historic Contract with Dick's and Foot Locker Following Nike Deal

Joseph ZuckerNov 4, 2026

Indiana Fever star Caitlin Clark added another endorsement to her sizable portfolio.

Clark signed a multiyear deal with Dick's Sporting Goods and Foot Locker, becoming the first athlete to be an official brand partner for either company.

"Dick's Sporting Goods was always a stop before the start of any sports season when I was growing up," she said in Wednesday's announcement. "Being the first ever brand partner for both them and Foot Locker is a really special full-circle moment. Both brands have deep roots in sport, basketball and sneaker culture, and have strong connections with fans in the U.S. and around the world."

Clark had a big year on and off the court in 2026.

The Fever's first-round playoff exit was a disappointing outcome to the season, but Clark put together her best campaign individually. She averaged 22.3 points and 8.3 assists while shooting 44.5 percent from beyond the arc.

The three-time All-Star also had the launch of her long-awaited signature sneaker with Nike. The Caitlin 1 set sales records for the company after hitting stores in October.

Clark's partnership with Dick's Sporting Goods and Foot Locker will see her work with the brands on marketing campaigns and promotions for her signature shoes and apparel.