10 Reasons Tiger Woods Is Back
It's been a long wait for Tiger Woods, between health and personal issues we've seen his career fall apart quickly.
Having him back guarantees more attention for the tour, higher ratings, which of course impacts directly in recovering sponsors or even signing new ones.
After 23 months of trouble and not hoisting a single trophy, it seems like former World No.1 is finally getting back on track.
If there's something Tiger has struggled with it's his health. After yet another injury in his left knee at the last Masters, he withdrew from the Wells Fargo Championship, The Players (after nine holes), and missed the U.S. Open, The Open Championship and other events during the two-and-a-half months he was out.
After several ups and downs, Woods is back on track, according to the Associated Press he said last August that his health is better than ever and is poised to win again soon.
Tiger is the ultimate competitor, he has passion for the sport and not only he wants to win, he needs it.
He has definitively hit a personal low, which surely doesn't make him happy; hence, he's going to hit the gym and practice more than ever to recover his status as world number one.
As he said at the WGC Bridgestone Invitational pre-tournament interview, he is focused on trying to win a tournament.
The tip of the iceberg was losing sponsors. Accenture, AT&T, Gatorade and Gillete, to name a few. When nothing seemed to be worse, Tah Heuer decided to leave team Woods.
But there was some light at the end of the tunnel. After nearly two years, Kowa, a Japanese firm, decided to sign Tiger; then Rolex came to the picture, announcing Woods as its newest ambassador.
This new deal will surely give him confidence and exposure.
The tour and media always had higher ratings when Tiger made appearances on TV.
Now, imagine what happens when he's trying with all he has to regain his status as the player to follow.
According to Nielsen Media Research, the Golf Channel registered a new high after the Fry's.com Open became the most watched Fall Series event in history; it was the first time Tiger played it.
Making changes is always good, at least that's what they say and Tiger seems to embrace the thought.
After working with Steve Williams for 12 years, Woods decided that he needed a new looper, and he decided Joe LaCava, who was working for Dustin Johnson, was the man for the job.
Sure, they haven't had the best start, but a change on the bag might help him lose the old habits.
Once again, change is the key word.
Having a new mentality as well as embracing new techniques and suggestions is part of making things happen. Tiger was in need of all of the above and went to hire Sean Foley, who has worked with Sean O'Hair, Hunter Mahan, and Justin Rose, to name a few.
Foley is the kind of coach that helps his students to reach their goals after putting them in perspective and seeing them realistically, as he said earlier this year in an interview with Golf.com.
Having the support of the colleagues is always important, specially while going through a rough patch.
Tiger has already felt this, starting with Fred Couples. Having a spot at the President's Cup despite his latest falters will surely boost his confidence even more.
Tiger won't just stay there watching how these youngsters try and take golf into a whole new era, which they have already started to do.
He's in a great position to overcome adversity and show who's who on the course. Rory McIlroy, Rickie Fowler and Matteo Manassero might have shown how good they are but they haven't accomplished what Woods has, either on or off the course.
New Management Agency
Tiger has kept his business with Mark Steinberg, even though he left IMG in July to sign with Excel Sports Management, a company founded by Jeff Schwartz, who later invited Casey Close.
After following Steinberg to Excel, Woods became the first golfer in the agency, and seems like it's working out: Just look at his newest deal (Rolex).
Woods has been working with Steinberg since 1998; at that time Tiger was 23 and Mark 30.
If there's someone that trusts Tiger Woods, it's himself.
He is confident that things will turn over, as he's said in nearly every interview he's had since he came back from his latest knee injury.
At the Fry's.com Open he shot three straight under-par rounds for the first time in the season, which shows he's feeling more confident with his game.