Be True to Your School: Which Schools Have the Most Fans Buying Licensed Stuff?
We've all bought those caps and shirts and other souvenirs or apparel with the "officially licensed" tag on it. Sales of merchandise that is licensed by the university creates another revenue stream for the school.
Let's take a look at who that company is and how the rankings went.
The Collegiate Licensing Company (CLC) is a division of a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games and athletic conferences, as well as the Heisman Trophy and the NCAA.
The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers.
Headquartered in Atlanta, Ga., CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management and brand development. For more information on CLC, visit: www.clc.com or www.imgworld.com.
And here is their latest list of top-selling universities. Note that the BCS winner and runner-up didn't even make the top 10, and more shocking is the ranking of Notre Dame, which claims to have to biggest national following.
Top 20 Universities
1. The University of Texas at Austin
2. The University of Alabama
3. University of Florida
4. The University of Michigan
5. University of Georgia
6. Louisiana State University
7. University of North Carolina
8. The Pennsylvania State University
9. University of Kentucky
10. University of Notre Dame
11. University of Nebraska
12. The University of Oklahoma
13. University of Tennessee
14. Auburn University
15. West Virginia University
16. University of Wisconsin
17. University of Arkansas
18. University of Missouri
19. University of South Carolina
20. Texas A&M University
The Rest
21. The University of Kansas
22. Florida State University
23. University of Illinois
24. Texas Tech University
25. Clemson University
26. University of Miami
27. Oklahoma State University
28. University of Washington
29. Purdue University
30. University of California Los Angeles
31. Oregon State University
32. University of Minnesota
33. University of Louisville
34. Boise State University
35. University of California Berkeley
36. The University of Arizona
37. University of Mississippi
38. Duke University
39. Syracuse University
40. University of Utah
41. Washington State University
42. University of Pittsburgh
43. University of Maryland
44. Georgia Institute of Technology
45. The University of Virginia
46. Texas Christian University
47. University of Colorado
48. University of Cincinnati
49. Stanford University
50. State University of New Jersey
51. East Carolina University
52. Brigham Young University
53. Boston College
54. University of Connecticut
55. University of South Florida
56. The University of Montana
57. Fresno State University
58. United States Military Academy
59. Colorado State University
60. University of Central Florida
61. The University of New Mexico
62. The University of Wyoming
63. The University of Memphis
64. Vanderbilt University
65. University of Nevada
66. Northwestern University
67. Marshall University
68. Villanova University
69. Georgetown University
70. Gonzaga University
71. University of Idaho
72. Montana State University
73. University of Delaware
74. James Madison University
75. Temple University


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