Before you get excited, let me make clear the context of this article. Although the phrase "seven-year itch" has a medical connotation, in this article it makes reference to a time period of discomfort, and the failure to attain the goal of the Oakland Raiders which is a "commitment to excellence."
Over the past seven years the Oakland Raiders fell short of their "commitment to excellence," they have experienced a type of discomfort, an itch, so to speak. Now a scratch for that itch gave some comfort, but the true medication is the type of decision making the Oakland Raiders have been experiencing lately.
Some tough decisions had to be made. There must be a realization that the development of an excellent team requires the development of the character of the men on that team. As more covert problems rise to the surface, the need for character development may be more evident.
Some of us are not prone to get all up in folks "kool-aid," but maybe someone needs to ask some hard questions to the members of the Oakland Raiders. If these hard questions are asked and appropriate answers are given, then maybe, just maybe, the quality of the performance on the playing field will improve.
For example, if anybody knew that cough syrup was the reason for one of the former Oakland Raiders performance problems, couldn't someone have dealt with the issue before three years passed?
Are messages sometimes coded and are they, therefore, not discernible to some people?
Let's take a look at some strange connections which may help us unravel the images and messages presented before us. Yes, I studied a math course called "coding theory" and it has fashioned my thinking and analysis.
Take, for example, the name "Ice Cube." According to urban dictionary it means "crack." Now as you probably have read, the movie star named "Ice Cube" is a fan of the Oakland Raiders. Isn't it interesting that his name is supposedly associated with a drug culture and "hip hop." What message might that send to a young fan or a young Oakland Raider? I am not going to answer my own questions. I want you to answer them, if you are aware of these issues.
Research helps us understand covert messages transmitted, unintentionally I suppose, to millions of people. Only after the recent controversy about the former Oakland Raider, JaMarcus Russell, did I start doing surveys and research on some of these issues.
The research started by questioning college students, and from there the leads were shocking. In fact, Houston, Texas is the place of origin for the drink that has caused the demise of the former Raider and that is a shocking piece of information.
Consider this article a "teaser" because I admit that someone who knows more about these issues needs to carry on this discussion. My job is to raise questions.
What can be concluded from this little discussion? We should pay more attention to the codes, images, and messages we send out to our fans and to the Oakland Raiders. Everyone knows at this point in history, that the messages and codes, both overt and covert, in the media are powerful influences.
Only the strong survive some of those hidden enticements and temptations.
Go Raiders! Stay strong! Pursue true excellence and strong character!
Finally, move beyond the period of a seven-year itch causing discomfort, and move toward a true commitment to excellence both in your public and private moments.