One of the most anticipated sports announcements of all time will be given Thursday night at 9pm EST. This announcement is, of course, LeBron James’ decision on where he will be playing basketball next season in the NBA.
For such an important announcement, should James inform the world of his choice via a short statement on Twitter?
The answer to this question is simple: NO!
Publicizing his decision on Twitter would be one of the worst things James could ever do for several reasons.
Twitter Becomes Over-Loaded Too Quickly
The first reason this would be a terrible way to deliver such breaking news is the fact that putting the information on Twitter limits the number of people who can access the information.
Twitter is notorious for becoming overloaded with too many people on the site at one time, and this would send the sight into chaos with the amount of people trying to find out James’ decision.
Very few people would actually be able to read the information before the site began to lock people out because of the volume of traffic it would likely receive.
Twitter Doesn’t Allow for an Explanation
If James were to post his decision on Twitter, that would be the only information people would be able to get due to character limitations Twitter places on its entries.
With character limitations, there would be no room for James to describe why he chose to sign with the team he did, which would leave people with more questions than answers.
If James were to give the statement in a press conference first, he would be able to elaborate more on his decision, which is what everyone is really interested in.
James Should Tell People in Person
Simply posting a tweet on his decision won’t due. People want to see James’ face as he announces his decision, and people want to hear his answers on why he chose to go with the team he did.
James should also make this announcement in person because it will be a more dramatic end to a dramatic process.
Even though he may say that he didn’t want to draw out this process any longer than he had to, the whole circus surrounding his decision has done a lot for his career.
In order to keep that kind of momentum going, James should give the people what they want and make his decision announcement in person during a press conference.
Giving his statement in person would do great things for not only his career, but his image as well.