UFC: Why Hype an Already Great Fight?

Just finished reading an article focused on how hype and bad blood feuds are necessary to sell MMA fights and thougt, "What? I know that can't be true at all!"

Indignantly I recalled what I considered the biggest fight of the year, or even the past two or three years, the first match between Georges St. Pierre and Matt Serra (UFC 69) and thought, "Where was the hype and bad blood in that fight?"

Another distinct memory:  Georges St. Pierre and Matt Serra sitting in chairs with their host Joe Rogan sitting and eagerlyleaning forward between them interviewing them before the fight in a now defunct " Joe Rogan's Late Night Strip in Vegas" show (or something like that) asking them if there was any bad blood between them.

Georges, ever the French-Canadian gentleman that he is replied, "No.  There is no bad blood between us." And, "There is no need to trash talk; this fight will sell itself."

And, by God, he was right; the fight did sell itself without a blood-feud or any hateful trash talking, it was simply one of the best fights ever, and he and Serra conducted themselves as gentlemen with a great deal of respect for each other.

True (I can hear your thoughts regarding their last meeting in Montreal for UFC 83), the second fight was preceded by the attempted hype of the "disrespectful comments made by each fighter about his opponent" variety.

Yet this wasn't the "in your face rabid trash talk" and the "I hate what you stand for and even your mama!" type that occurs with the most hyped fights like the Penn vs Sherk fight or the current Noons vs Diaz type ( occurring even as I write this) variety.

So as a fellow MMA fight fanatic, I ask you, why should everyone want there to be hate and "bad blood" between Rampage and Forrest to exist, just to hype up their fight?

Rampage is a true iron-fist-ed, former Pride fighter who has brought the ferocity of his previous wins over other champion fighters into the ring with him.

Forrest is the much lauded and often bloodied hero of the first UFC Tuf series who has a sentimental and well deserved place in the hearts of UFC fans the world over.

Do two men with their fighting backgrounds require anything other than the record of their wins and larger than life personalities to sell this fight?

Well, I at least think not. 

I will be paying an exorbitant amount of money for the privilege of watching it on PPV TV July 5, even if I am in bed using an oxygen tank to live through the night:  I will see this fight!

What real MMA fan wouldn't?