NBA Top Shot continues to surge in popularity based on Friday's drop of 10,631 premium packs at a price of $99 each.
According to Darren Rovell of Action Network, 189,000 users waited in line for Friday's 12 p.m. ET drop, which was more than double the amount from the last drop.
NBA Top Shot, which is run by Dapper, is essentially a form of cryptocurrency that allows users to buy and sell collectible digital NBA highlight clips.
Dapper CEO Roham Gharegozlou told Rovell that NBA Top Shot generated about $1 million in revenue Friday, which is just a fraction of what the new craze has made recently.
Per Rovell, NBA Top Shot has generated $206 million in sales over the past month with the biggest sale thus far being a highlight of a slam dunk by Los Angeles Lakers superstar LeBron James for $208,000.
Both trading card collecting and cryptocurrency have been surging industries in recent months, and NBA Top Shot has capitalized on both.
According to Chris Bumbaca of USA Today, NBA Top Shot began as a closed beta in May 2020 before transitioning into an open beta for all on Oct. 1, 2020.
The growth has been tremendous since then as users attempt to find rare and valuable highlight clips in their packs, much in the same way as those who purchase and open physical trading cards.