Michael Jordan and Jordan Brand Reveal Partners for $100M Pledge to Fight Racism

Michael Jordan and the Jordan Brand announced its first partnerships for the $100 million pledge to fight systemic racism in the United States on Wednesday.

Jordan Brand will donate $1 million to the NAACP Legal Defense and Educational Fund, Inc. (LDF) and the Formerly Incarcerated & Convicted People and Families Movement (FICPFM) and $500,000 to Black Voters Matter.

The announcement included a statement from that Jordan that read:

"I’m all in with Jordan Brand, the Jordan family and our partners, who share a commitment to address the historical inequality that continues to plague Black communities in the U.S. There is a long history of oppression against Black Americans that holds us back from full participation in American society. We understand that one of the main ways we can change systemic racism is at the polls. We know it will take time for us to create the change we want to see, but we are working quickly to take action for the Black community’s voice to be heard."

Black Voters Matter works to increase ballot access, restore voting rights to people who were previously incarcerated and increase voter awareness in the Black community. 

The FICPFM works with people who were previously incarcerated to help restore their voting rights, get them re-acclimated into society and work within the community to reduce stigma against former felons.

Founded by Thurgood Marshall, the LDF "employs litigation, advocacy and public education to advance its mission to achieve racial justice, equality and an inclusive society."

Jordan and the Jordan Brand are set to donate $100 million to social justice causes over the next 10 years.