Mark Cuban: NBA Considering App Allowing Fans to Supply Crowd Noise from Home

Joseph Zucker@@JosephZuckerFeatured ColumnistJune 21, 2020

ATLANTA, GA - FEBRUARY 22: Dallas Mavericks owner Mark Cuban watches on from behind the bench during the second half of an NBA game against the Atlanta Hawks at State Farm Arena on February 22, 2020 in Atlanta, Georgia. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Todd Kirkland/Getty Images)
Todd Kirkland/Getty Images

The NBA is apparently thinking well outside the box to compensate for the absence of fans were it to stage games in empty arenas at Walt Disney World in Orlando, Florida.

Dallas Mavericks owner Mark Cuban told the New York Post's Steve Serby the league is looking into ways to provide some kind of in-arena atmosphere. Among the ideas is an app that would allow fans to broadcast the noise they're making at home to the games themselves:

"It will be different for certain. But there will be a lot of technology we will be experimenting with to try to introduce noise and make the event more entertaining for players and TV viewers. We have been having a lot of fun with apps that allow fans to push noise they make at home into the arena. So not only will there be competition on the court, there will be competition from fans to contribute energy as well!"

The NBA's Board of Governors approved a plan to stage games in Orlando to finish up the 2019-20 season. While that allows the league to set up its bubble in one central location, it spoils what can be a big factor in the playoffs: home-court advantage.

ESPN's Dave McMenamin reported one proposal was to have higher-seeded teams bring the physical court from their home arena. McMenamin added that hotel selection could be a component of the formula, which appears to have come to fruition in some form.

According to Shams Charania of The Athletic and Stadium, accommodations are broken down by seeding:

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Allowing fans to remotely cheer on teams could be another way to create a home-court vibe, but the specifics of the app referenced by Cuban remain unclear.

European soccer clubs have experimented with different approaches.

Danish Superliga club AGF Aarhus set up video screens that projected their supporters on Zoom calls:

German Bundesliga side Borussia Monchengladbach allowed supporters to purchase a cardboard cutout of themselves that would then be placed in Borussia-Park:

On a smaller scale, during the 2020 NFL draft, a group of fans from each team was shown remotely as commissioner Roger Goodell announced a pick:

Watching NBA games in empty venues will be a jarring experience at first. The league might as well explore whatever options it can to make games more presentable for television viewers.

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