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Bruce Prichard to Lead WWE Raw, SmackDown Creative; Paul Heyman Focusing In-Ring

Tyler Conway@jtylerconwayFeatured ColumnistJune 11, 2020

LAS VEGAS, NEVADA - OCTOBER 11:  Professional wrestler advocate Paul Heyman speaks at a WWE news conference at T-Mobile Arena on October 11, 2019 in Las Vegas, Nevada. It was announced that WWE wrestler Braun Strowman will face heavyweight boxer Tyson Fury and WWE champion Brock Lesnar will take on former UFC heavyweight champion Cain Velasquez at the WWE's Crown Jewel event at Fahd International Stadium in Riyadh, Saudi Arabia on October 31.  (Photo by Ethan Miller/Getty Images)
Ethan Miller/Getty Images

Paul Heyman is out as Monday Night Raw's lead writer.

WWE announced Thursday that Bruce Pritchard, who has been leading SmackDown's writing team, will take over the reins of Raw as part of a consolidated writing team. Heyman will shift to concentrating on his in-ring role as the advocate for Brock Lesnar.

Whether this is a wise choice remains to be seen.

Pritchard took over SmackDown in October, and it has been WWE's worst qualitative product by a long shot ever since. SmackDown has focused on broader storylines and concepts under Pritchard, whereas Heyman has pushed several underutilized talents to the forefront on Raw.

WWE, like all live event sports, has struggled with how to present itself to an audience during the coronavirus pandemic. Much of wrestling is about a call-and-response between fans, and it's hard to imagine any real leaps in quality being taken until fans are able to return.

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