LeBron James' 'Taco Tuesday' Trademark Application Denied by US Patent Office

Scott Polacek@@ScottPolacekFeatured ColumnistSeptember 12, 2019

Los Angeles Lakers forward LeBron James celebrates from the bench during the second half of an NBA basketball game against the Los Angeles Clippers Friday, April 5, 2019, in Los Angeles. The Lakers won 122-117. (AP Photo/Mark J. Terrill)
Mark J. Terrill/Associated Press

LeBron James' record is 3-6 in the NBA Finals and 0-1 against the United States Patent and Trademark Office.

According to Josh Gerben of the Gerben Law Firm and Darren Rovell of ESPN, the USPTO denied James' trademark application for "Taco Tuesday." The examining attorney decided the phrase was a "commonplace message" and didn't allow the four-time MVP to trademark it.

Gerben reported that James' company, LBJ Trademarks LLC, filed for the trademark on Aug. 15. One reason for the filing was to launch a podcast under the name.

James' affinity for eating tacos on Tuesday has been no secret this offseason.

He has posted a number of videos on social media expressing his love for his new tradition, and he even had new teammate Anthony Davis present for one:

Davis said James told him he wasn't fun enough in the video:

As amusing as the videos can be, Taco Tuesday is a common phrase that has become well-known through restaurant promotions and advertisements well before James. Alex Mayyasi of Priceonomics noted the chain restaurant Taco John's was rewarded with a federally registered trademark for "Taco Tuesday" in 1989 but has since "lost the battle" for the phrase because it has become so widespread.

So widespread that not even the King himself was able to trademark it.

Download the app for commentsGet the B/R app to join the conversation

Related

    The Absolute Best Shooters of This NBA Decade

    Los Angeles Lakers logo
    Los Angeles Lakers

    The Absolute Best Shooters of This NBA Decade

    Kirk Goldsberry
    via ESPN.com

    NBA Owners Launching New Tequila

    Michael Jordan, Jeanie Buss, Wes Edens and Wyc Grousbeck create Cincoro Tequila

    NBA logo
    NBA

    NBA Owners Launching New Tequila

    Michael Jordan, Jeanie Buss, Wes Edens and Wyc Grousbeck create Cincoro Tequila

    Timothy Rapp
    via Bleacher Report

    Who You Got: Russell or the Big O?

    It's a battle of the triple-double kings 👑

    NBA logo
    NBA

    Who You Got: Russell or the Big O?

    It's a battle of the triple-double kings 👑

    Andy Bailey
    via Bleacher Report

    Ranking the NBA's Best Backcourts ✍️

    Who's the league's best duo entering 2019-20?

    Los Angeles Lakers logo
    Los Angeles Lakers

    Ranking the NBA's Best Backcourts ✍️

    Who's the league's best duo entering 2019-20?

    Greg Swartz
    via Bleacher Report