MLS, Twitter Reportedly Agree to 3-Year Content, Live-Streaming Contract

Rob Blanchette@@_Rob_BFeatured ColumnistMarch 9, 2018

A banner with the logo of Twitter is set on the front of the New York Stock Exchange (NYSE) on November 7, 2013 in New York.  Twitter hit Wall Street with a bang on Thursday, as an investor frenzy quickly sent shares surging after the public share offering for the fast-growing social network. In the first exchanges, Twitter vaulted 80.7 percent to $47, a day after the initial public offering (IPO) at $26 per share. While some analysts cautioned about the fast-changing nature of social media, the debut led to a stampede for Twitter shares. AFP PHOTO/EMMANUEL DUNAND        (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)

Twitter has signed a three-year deal with Major League Soccer to show at least 24 matches per season, including further coverage across the social media platform.

Todd Spangler of Variety reported the company will stream games and desires further collaborations with the sports industry after Facebook, Amazon and YouTube secured rights with several leagues and organisations.

The new MLS deal sees Twitter given the right to stream football via Univision, which is broadcast in Spanish. Twitter has been given permission to air the matches in English, giving the social media giant a significantly broader audience.

The first game on Twitter will be Los Angeles Football Club vs. Real Salt Lake on Saturday at 3:30 p.m. ET.

The new deal will also see MLS broadcast highlights across its various official Twitter accounts.

Social media has become influential in recent years, and young audiences are fully engaged with the options they have in a busy marketplace.

The advent of mobile technology makes Twitter and Facebook the perfect one-stop destinations for sporting events, with the companies offering quick and easy access to video and other digital content. 

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