Ticket prices for Super Bowl LII in Minneapolis could cost buyers anywhere from $950 to $5,000, according to Charles Robinson of Yahoo Sports.
As Robinson wrote: "Those are the 'zero markup' prices, mind you. The secondary market could be much higher, potentially astronomical if the [Minnesota] Vikings beat the Philadelphia Eagles in the NFC title game on Sunday. How high could they go? Multiply the face value of tickets by four, five or six times their printed price. Or more."
The markups for many of the seats in the stadium could be obscene, per Robinson. For instance, the Delta Sky360 Club seats—which usually end up with "super VIPs such as the biggest league sponsors, family of high-ranking executives and celebrities"—currently have a price tag of $5,000 for the Super Bowl, per Robinson.
Compare that to the $4,000 price tag those seats hold for season-ticket holders in that section, which includes 10 total games. For the Super Bowl, they're already being marked up to $17,500 per seat on StubHub.
The "nosebleed" seats that surround the upper rim of the stadium, meanwhile, will cost $950 a pop, according to Robinson. Compare that to the season-ticket package for 10 games that fans can buy for a total of $500 per seat.
On the secondary markets, price points could vary based on whether the Vikings reach the Super Bowl.
"Right now the Vikings are everything," a mid-level ticket broker told Robinson in early January. "Either you own tickets and are waiting for the Vikings to make it [into the Super Bowl] and drive up demand—or you don't own tickets but you [pre-sold packages] and you need the Vikings out of it so things bottom out and you fill orders cheaply."
Ticket brokers are not rooting for the New England Patriots to reach the Super Bowl, however.
"They've been there so many times and most NFL fans—if they're not Patriots fans—they hate the Patriots and they hate Tom Brady," a broker told Robinson. "So they're almost repelling as much as they're drawing people in."
Brokers may be rooting for a Vikings vs. Jacksonville Jaguars matchup. Neutral fans who hope to get tickets to see a Super Bowl may want a Patriots vs. Philadelphia Eagles matchup to keep prices lower, however.