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StockX's Roundtable Takes a Deep Dive into Sneaker Culture

Giancarlo Ferrari-KingAug 11, 2017

Since its inception, StockX has become a platform where sneakerheads can learn about shoes, sell their collections or pick up stuff they've always had an eye on without worry.

Created as a reselling site, consumers can not only get verified shoes but also check the market value of products. This has changed the fabric of the reselling community.

Becoming this digital hybrid between the New York Stock Exchange and CNBC, the brains trust at StockX launched a YouTube series, dubbed StockX TV.

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The show offers viewers a brief market watch overview and follows it up with unique content, ranging from roundtable interviews to in-closet visits.

Episode 4 of the series serves up a wild resale number, focusing on the Supreme x Louis Vuitton collaboration, which turned a $3,500 duffle bag into $8,000 resell on StockX.

But the Air Jordans and champagne is an extensive conversation between marquee sneaker experts. YouTube star Foamer Simpson, Jon Wexler of Adidas, ESPN's Kevin Negandhi, Matthew Panzarino of Tech Crunch and Project Blitz's Andre Ljustina break bread over their love of kicks.

Ljustina points out how sneakers are "no longer just this niche thing" and how the industry has transitioned from an idea to more of a commodity. It makes sense when you process the sneaker resale market is valued at $1 billion, per StockX's research in the video.

The dialogue shifts to the relationship between celebrities and athletes. Essentially, one hand touches the other. Whether it's Wexler dive into how Pharrell's hat helped usher in a distinct look for NBA players or Negandhi's walk down memory lane about Run-D.M.C., there's always been a direct correlation between both sides of the aisle.

Pharrell Williams and Daft Punk perform on stage at the Staples Center in Los Angeles, California, January 26, 2014. AFP PHOTO FREDERIC J. BROWN        (Photo credit should read FREDERIC J. BROWN/AFP/Getty Images)

Overall, it's an engaging conversation and an episode worth watching whether you're a fan of sneakers or just want to learn more about the industry.

The episode is jammed with amazing detail, like when Wexler talks about how Kanye West single-handedly took a pair of Adidas Energy Boosts—which were sitting on shelves in the United States—and turned them into a must-own commodity simply by wearing them during a Chicago Bulls game.

BEVERLY HILLS, CA - FEBRUARY 07:  Kanye West, speculated to be wearing the Yeezy 3 sneakers 'Yeezy 750 Boost', arrives at the Roc Nation Pre-GRAMMY Brunch on February 7, 2015 in Beverly Hills, California.  (Photo by Valerie Macon/Getty Images)

Sneaker culture is growing by the minute. Do you think it's going to stop anytime soon? What kicks are you feeling these days? Are you Team Nike or Team Adidas? Share your thoughts with us in the comments section.

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