LeBron James' Comments Lead to Free Ice Cream for Cleveland
"Hey Cleveland, @KingJames asked for an ice cream truck to make tomorrow even more fun. Free ice cream is coming – see you soon! #WonForAll pic.twitter.com/mndv7TsJtB
— Blue_Bunny (@Blue_Bunny) October 24, 2016"
This is how a company capitalizes on a moment.
Tuesday night will be the biggest sports night in the history of Cleveland. First, the Cleveland Cavaliers will be raising their first championship banner during their ring ceremony. Less than an hour later, the Cleveland Indians will host their first World Series game since 1997 as they look to win their first championship since 1948.
As a sports fan, you can't ask for more from your city. Well, maybe you can.
Last week, Cavaliers superstar LeBron James spoke about the action-packed night. While he said it would tough to improve upon the offerings, the three-time NBA champion did joke that the atmosphere would be better with ice cream.
"It's going to be great," James said, via Fox 8 Cleveland's Jen Steer. "From the fans' perspective, is there any better way? I don't know, maybe having an ice cream truck outside both arenas at the same time as well? Icing on the cake."
Ask and you shall receive.
Blue Bunny saw James' comments and decided he was right. As a result, Clevelanders will be getting free ice cream to help celebrate the historic night in The Land.
Perfect marketing strategy.
[Twitter]
