Study Finds Watching Football to Be More Exciting Than Sex

Joe Gallagher@joesgallagherFeatured ColumnistMarch 17, 2016

fans of Club Atletico de Madrid supporters during the UEFA Champions League Round of 16, Second leg match between Atletico madrid and PSV Eindhoven on March 15, 2016 at the Estadio Vicente Calderón in Madrid, Spain.(Photo by VI Images via Getty Images)
VI-Images/Getty Images

Well, that settles it then.

Nissan and Loughborough University have teamed up to create the Nissan Excitement Index, which aims to further explore what makes a football game more exciting.

And the survey come up with the following scientific observation: Most British men find watching football more exciting than having sex.

The study found that 56 percent of Brits said "watching football is the moment or activity that gets them excited week-to-week or month-to-month" and that they spend more time each week watching football than they do having sex.

A total of 30 percent of British men said that, if they were given one hour, they would spend the time watching football—compared with just 32 percent who would spend that time with a partner.

Two store mannequins sport the jerseys of Real Madrid's Portuguese forward Ronaldo Cristiano (L) and Barcelona's Argentinian forward Lionel Messi in a shop window at Puerta del Sol, in the centre of Madrid on October 23, 2014. Real Madrid meet Barcelona f

The study labelled Argentinian Lionel Messi, Portugal's Cristiano Ronaldo and Uruguayan Luis Suarez the three most exciting players on the planet, while Barcelona, Real Madrid and Arsenal were named the most exciting teams.

Around one in three percent of those surveyed said their football club was the most exciting aspect of their life—not surprisingly, almost twice as many said their job was.

The study also found that about one in four Brits keep their diaries free for the day of the Champions League final and identified Leicester City as more exciting than Atletico Madrid.

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[Press Release]