Nike Air Jordan 4 Retro 'White Cement' Release Date, Pics, Retail Price
The Nike Air Jordan 4 Retro "White Cement" makes its much-anticipated return to the sneaker game Saturday.
Kicks historians know the deal. One can't have a Jordan Brand lineup of any sort without the shoe that appeared in the Spike Lee classic Do the Right Thing after making its debut in 1989 before getting a re-release a decade later and another just four years ago.
Here's a look at the release details, per Sneaker Bar Detroit:
| Saturday, February 13 | $220 |
The combination of white, fire red, black and tech gray creates one of the most recognizable shoes in history.
Nice Kicks provided a look at the design:
There is detail here that sneakerheads will adore.
For example, it says "Nike Air" on the back of the shoe, as Villa captured on Instagram:
This might not seem like a big deal to the untrained eye.
It's a big deal. GQ explained it best:
"That's right: Saturday's release will feature "Nike Air" on the heel. (Most Jordan retros over the decade-plus have featured a Jumpman logo.) While that may seem like a small cosmetic detail, it's indicative of Jordan Brand's re-commitment to the level of quality that made Air Jordans so ahead of their time before and after Do The Right Thing.
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Details are everything when a company wants to craft or breathe new life into a classic.
The words splashed on the back personify this, as do the tech gray specks that match the classic. On Instagram, Sneaker Bar Detroit tilted the kicks to give a look at the bottoms:
For a peek at the patented Jumpman on the tongue, Solebox put the sneakers in a strong complementary environment:
Instagram user size8jays_uk gave users a closer look at the out-of-box features:
Jordan Brand has done it again, to say the least.
It's only fitting such a monster of a shoe makes its return on All-Star Weekend. This classic has performed well on the hardcourt, cement and beyond for decades.
This latest reimagining does the line justice in a modern way and owns the weekend, if not the next decade, yet again.
Sneakerheads can get their hands on the classic starting Saturday.
