I'm convinced this a ploy. It has to be.
Because at this stage in the game, the NFL has to understand the rain of rotted cabbage it's inviting on its head by asking Twitter for questions for a prominent league figure.
The league tried it in 2014 with Commissioner Roger Goodell. That went...poorly.
But never one to admit any measure of defeat, the NFL tried again on Wednesday, reaching out through the NFL Network Twitter account to ask fans for queries for Dallas Cowboys owner Jerry Jones, who was in the studio.
Again, all historical evidence suggests this is an awful, not-good idea. But the league did it anyway. And, again, it went exactly how you'd think it would go.
The NFL Network laid the bait:
And, like clockwork, the grizzlies converged:
So that was fun.
I can only imagine that someone, somewhere within the NFL, ordered this in the hopes of bumping ratings for its interview with Jones. Got to goose the numbers, even if it means stringing up one of the league's more prominent owners like a rabbit haunch over a bear trap.
I've got to say: It may not pretty, but damn is it effective.