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A general view outside Old Trafford stadium and 'The United Trinity' statue of former Manchester United players George Best, Denis Law, and Bobby Charlton seen ahead of the English Premier League football match between Manchester United and Burnley at Old Trafford in Manchester, north west England, on February 11, 2015. AFP PHOTO / OLI SCARFF RESTRICTED TO EDITORIAL USE. No use with unauthorized audio, video, data, fixture lists, club/league logos or live services. Online in-match use limited to 45 images, no video emulation. No use in betting, games or single club/league/player publications. (Photo credit should read OLI SCARFF/AFP/Getty Images)
A general view outside Old Trafford stadium and 'The United Trinity' statue of former Manchester United players George Best, Denis Law, and Bobby Charlton seen ahead of the English Premier League football match between Manchester United and Burnley at Old Trafford in Manchester, north west England, on February 11, 2015. AFP PHOTO / OLI SCARFF RESTRICTED TO EDITORIAL USE. No use with unauthorized audio, video, data, fixture lists, club/league logos or live services. Online in-match use limited to 45 images, no video emulation. No use in betting, games or single club/league/player publications. (Photo credit should read OLI SCARFF/AFP/Getty Images)OLI SCARFF/Getty Images

Manchester United, Real Madrid Named in Forbes' Most Valuable Sports Brands List

Gianni Verschueren
Oct 22, 2015

Real Madrid, Manchester United, Barcelona and Bayern Munich rank among the top 10 most valuable team sports brands, according to a recent study by Forbes (h/t Daily Mirror's Liam Corless). Los Blancos lead the way among football clubs, ranked fifth with a value of ยฃ302 million.

Manchester United are sixth, with a value of ยฃ290 million, while Barcelona sit seventh and Bayern Munich eighth in the list, at ยฃ284 million and ยฃ244 million, respectively.

The New York Yankees, baseball's most popular team, tops the list with a value of ยฃ430 million. All of the teams in the top four are North American sports franchises.

TeamLeagueValue
NY YankeesMLBยฃ430 million
LA LakersNBAยฃ339 million
Dallas CowboysNFLยฃ323 million
New England PatriotsNFLยฃ302 million
Real MadridLa Ligaยฃ302 million
Manchester UnitedEPLยฃ290 million
BarcelonaLa Ligaยฃ284 million
Bayern MunichBundesligaยฃ244 million
LA DodgersMLBยฃ242 million
NY KnicksNBAยฃ235 million

The study is based solely on the value of the brand each respective team represents and is not be confused with the actual list of most valuable teams.

As explained by Corless: โ€œTeam brands are the amount of the teamโ€™s value that can be attributable to local revenue like television and tickets, above and beyond what the typical team in the same sport and in a similar market generates.โ€

Real Madrid remains the most valuable team in the world, with Barcelona and Manchester United coming in fourth and fifth, respectively, per Forbes.ย 

David Zalubowski/Associated Press

The Yankees' spot at the top of the sports brand list shouldn't come as a huge surprise. Not only is the team routinely among the sport's best, the iconic logo can be found adorning baseball caps across the globe.

The Los Angeles Lakers (ยฃ339 million) and Dallas Cowboys (ยฃ323 million) complete the top three.

As the only Premier League team in the top 10, it's clear that despite the lack of on-pitch success the club has seen in the past couple of years, United are still far and away the biggest football brand in England.

Barcelona may have won the La Liga title as part of their historic treble-winning season last year, but in this list at least, their rivals from Madrid conclusively win the battle.

Meanwhile, Bayern's spot as lone Bundesliga representative is hardly surprising, given their recent dominance of the German league.

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